Senior Sales Development Rep Resume Example
The bar for Senior SDRs: revenue impact measured by qualified pipeline value. High activity volume without dollar outcomes gets filtered out.
This resume is for senior sales development reps who own complex outbound sequences and mentor junior peers, but aren't yet responsible for closing deals or managing a full sales team.
- Consistent over-performance against pipeline and meeting quotas over multiple quarters
- Evidence of strategic prospecting through sequence optimization or multi-channel playbooks
- Demonstrated leadership through peer mentorship or process improvements that lift team performance
- Professional summary highlighting total pipeline generated and quota attainment
- Experience bullets leading with specific revenue and conversion metrics
- Skills section categorized by prospecting tools and sales methodologies
Luis Reyes
Summary
Experience
- Generated $1.64M in qualified pipeline for the Enterprise Sales team in 2024, achieving 132% of annual quota.
- Engineered a 12-step multi-channel outreach sequence targeting CTOs at mid-market fintech firms, resulting in a 27% increase in meeting conversion rates compared to the team average.
- Mentored 4 new SDR hires on discovery call frameworks and objection handling, accelerating their time-to-first-meeting by 3 weeks.
- Prioritized high-intent signals from product-led growth (PLG) data over generic inbound leads, increasing the average contract value (ACV) of sourced deals by $42K.
- Exceeded quarterly meeting targets for 6 consecutive quarters, finishing 2022 at 118% of quota.
- Established a LinkedIn-first prospecting strategy for the IT Service Management (ITSM) vertical, booking 14 meetings with Fortune 500 stakeholders in Q3 2022.
- Refined lead qualification criteria for the Jira Service Management team, choosing to disqualify 15% more low-fit leads to improve AE-to-Opportunity conversion by 28%.
- Owned the outbound motion for the Pacific Northwest region, identifying and penetrating 45 target accounts within the retail sector.
Education
Skills
Cold Calling · Cold Email · Account-Based Outreach · Lead Qualification · Salesforce · Objection Handling · Outreach.io · LinkedIn Sales Navigator · Discovery Calls · Pipeline Management · Mentorship · Sequence Optimization · Enterprise Prospecting · ICP Targeting · Multi-Channel Prospecting · LinkedIn Outreach
What makes this resume effective
- This resume meets the hiring bar for senior sales development reps by demonstrating consistent quota overachievement, strategic sequence optimization, and leadership through mentorship.
- Notice how Luis Reyes highlights generating $1.64M in pipeline at Plaid, which anchors his performance in hard revenue impact rather than just activity volume.
- See how the bullet regarding the 12-step multi-channel sequence proves his ability to engineer processes that outperform the team average by 27%.
How to write better bullet points
Made 60 cold calls a day and booked meetings for the sales team.
Exceeded quarterly meeting targets for 6 consecutive quarters, finishing 2022 at 118% of quota at Atlassian.
It shifts the focus from daily activity to long-term reliability and consistent outcome.
Helped new team members learn the ropes and get started.
Mentored 4 new SDR hires on discovery call frameworks and objection handling, accelerating their time-to-first-meeting by 3 weeks.
It quantifies leadership impact by showing a measurable reduction in ramp time for the organization.
Used LinkedIn to find leads and reach out to stakeholders.
Established a LinkedIn-first prospecting strategy for the ITSM vertical, booking 14 meetings with Fortune 500 stakeholders in Q3 2022.
It demonstrates strategic targeting and the ability to penetrate high-value enterprise accounts independently.
Senior Sales Development Rep resume writing tips
- Quantify your quota performance as a percentage to show consistent reliability across different fiscal periods, such as hitting 132% of quota at Plaid.
- Highlight a specific prospecting sequence you built that improved conversion rates compared to the team average, like the 12-step sequence that increased conversion by 27%.
- Include a metric showing how your mentorship or training reduced ramp time for new hires, such as accelerating time-to-first-meeting by 3 weeks.
Common mistakes
- Focusing only on activity metrics like 'calls made' instead of the actual dollar value of the pipeline generated.
- Failing to show 'AE readiness' by omitting your involvement in discovery and deep lead qualification.
- Neglecting to mention how you use data or PLG signals to prioritize high-intent accounts over generic leads.
Frequently asked questions
Is this resume right for someone with only 12 months of experience? Yes if you consistently exceed targets and mentor others; No if you are still focused on mastering basic outreach techniques.
Yes if you consistently exceed targets and mentor others; No if you are still focused on mastering basic outreach techniques.
Yes, if you have consistently exceeded your targets and have started taking on leadership tasks like training others or optimizing team sequences. No, if you are still focused on mastering basic outreach tools and haven't yet hit 100% of your quota.
What if my company doesn't track the exact pipeline value for SDRs? Focus on conversion rates from meeting to opportunity or the number of qualified leads that resulted in closed-won deals.
Focus on conversion rates from meeting to opportunity or the number of qualified leads that resulted in closed-won deals.
You can still show impact by focusing on conversion rates from meeting to opportunity or the number of qualified leads that turned into closed-won deals. In this resume, Luis Reyes uses a mix of total pipeline and conversion percentages to provide a complete picture of his effectiveness.
How much should I change before applying to a different industry? Retain your metrics-heavy structure but swap out specific tech stacks and vertical-specific terminology for the new target industry.
Retain your metrics-heavy structure but swap out specific tech stacks and vertical-specific terminology for the new target industry.
Keep the structure of the metrics-heavy bullets but swap out the specific tools like Outreach.io or Salesforce if your target company uses a different tech stack. You should also update the vertical-specific mentions, such as 'fintech' or 'retail', to match the industry of the company you are applying to.
What if I haven't officially mentored anyone yet? Highlight process improvements or 'best practice' sharing, such as optimized sequences or scripts adopted by your peers.
Highlight process improvements or 'best practice' sharing, such as optimized sequences or scripts adopted by your peers.
You can highlight process improvements or 'best practice' sharing instead. Mention a specific time you optimized a sequence or discovery script that was eventually adopted by your peers to improve team-wide conversion.
What do hiring managers focus on most at this level? Hiring managers prioritize 'AE readiness'—the ability to handle complex discovery and senior stakeholders without constant supervision.
Hiring managers prioritize 'AE readiness'—the ability to handle complex discovery and senior stakeholders without constant supervision.
They look for 'AE readiness,' meaning you can handle complex discovery and high-value stakeholders without constant supervision. In this resume, Luis Reyes quantifies his impact on ACV and conversion, which is the level of specificity recruiters expect at the senior level.
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