Sales Manager Resume Example
Sales Managers get hired when they prove team-wide revenue attainment through systematic rep development, not by listing personal historical sales performance.
This resume is for Sales Managers who lead teams of account executives and own collective revenue targets, but are not yet responsible for global sales strategy or managing other managers.
- Consistent delivery of team-wide revenue targets and quota attainment
- Evidence of systematic rep development and performance improvement
- Ownership of pipeline health and forecast predictability
- Summary emphasizing leadership scope and team-wide impact
- Professional experience listed in reverse-chronological order
- Technical and methodology skills grouped in a dedicated section
Christine Choi
Summary
Experience
- Led a team of 8 Account Executives to achieve 114% of a $4.5M team quota in FY24, ranking as the top-performing team in the West region.
- Improved forecast accuracy from 78% to 91% by instituting weekly deal reviews and a standardized MEDDPICC qualification process across the team.
- Developed and implemented a structured coaching framework for discovery calls, resulting in a 32% increase in stage-one to stage-two conversion rates.
- Scaled the team from 4 to 8 reps within 12 months, maintaining a 94% retention rate and promoting 3 reps to Senior AE roles.
- Exceeded individual quota for 10 consecutive quarters, finishing 2020 at 142% of a $1.8M target through expansion of existing enterprise accounts.
- Prioritized high-intent enterprise leads over high-volume mid-market outreach, which increased average deal size by 38% and reduced sales cycle length by 14 days.
- Spearheaded a cross-functional initiative with Product to refine the API documentation for the developer persona, which increased technical win rates by 22%.
- Mentored 4 junior AEs on territory management and outbound prospecting strategies, with 2 mentees achieving 100%+ of their first-year quota.
- Generated $1.2M in new business revenue within the Pacific Northwest territory, achieving 118% of quota in the final year.
- Built a $3.4M qualified pipeline through a combination of strategic outbound prospecting and partnership with the SDR organization.
- Defined a new trial-to-conversion workflow for the security suite that shortened the proof-of-concept phase from 6 weeks to 24 days.
Education
Skills
Sales Leadership · Coaching · Pipeline Management · Forecasting · Hiring · Salesforce · Performance Management · Rep Development · Territory Management · Sales Methodology · 1:1s · Deal Reviews · MEDDPICC · Outreach.io · Gong
What makes this resume effective
- This resume meets the hiring bar for Sales Managers by demonstrating consistent quota attainment, systematic coaching frameworks, and precise forecast management.
- Notice how Christine Choi anchors her Okta experience with a 114% team quota achievement, proving she can drive results across a group of eight AEs.
- See how the Cloudflare experience shows early success in building pipeline ($3.4M qualified pipeline) and optimizing sales processes (shortening POC phase by 12 days), demonstrating foundational management potential.
How to write better bullet points
Coached team members on sales techniques and discovery calls.
Implemented a coaching framework for discovery calls that increased stage-one to stage-two conversion rates by 32%.
It replaces a vague activity with a specific methodology and a measurable business outcome.
Managed the sales forecast and attended weekly pipeline meetings.
Improved forecast accuracy from 78% to 91% by instituting weekly deal reviews and standardized qualification processes.
It demonstrates the ability to drive predictability and operational rigor rather than just attending meetings.
Responsible for hiring new account executives and growing the team.
Scaled the team from 4 to 8 reps within 12 months while maintaining a 94% retention rate.
It quantifies the scale of growth and proves the manager's ability to retain talent during expansion.
Sales Manager resume writing tips
- Highlight team quota percentages rather than just your personal historical sales performance.
- Mention specific coaching frameworks like MEDDPICC to show you have a repeatable management process.
- Include retention or promotion metrics to prove you can build and sustain a high-performing team.
Common mistakes
- Over-indexing on personal AE achievements instead of team outcomes, which fails to prove you can scale performance through others.
- Failing to mention hiring or retention metrics, leaving recruiters wondering if you can build and maintain a stable team.
- Listing coaching as a generic activity without tying it to a measurable outcome like increased conversion rates or reduced ramp times.
Frequently asked questions
Is this resume right for someone with only two years of management experience? Yes, if you can demonstrate ownership of a team quota and management of at least four direct reports rather than just individual tenure.
Yes, if you can demonstrate ownership of a team quota and management of at least four direct reports rather than just individual tenure.
Yes, if you can show you’ve owned a team quota and managed at least four to five direct reports. The focus should remain on your ability to drive team performance rather than your tenure in the role.
What if I managed SDRs instead of AEs? Yes, by focusing on pipeline generation and rep promotion rates, which are the primary success metrics for high-impact SDR leadership.
Yes, by focusing on pipeline generation and rep promotion rates, which are the primary success metrics for high-impact SDR leadership.
Focus on pipeline generation and promotion rates to AE roles, as these are the primary success metrics for SDR leaders. You should emphasize your ability to build the top-of-funnel engine that fuels the rest of the sales organization.
What if my team inherited a struggling territory and didn't hit 100% quota? Emphasize quarter-over-quarter growth and KPI improvements like win rates to prove you stabilized and generated momentum in a declining territory.
Emphasize quarter-over-quarter growth and KPI improvements like win rates to prove you stabilized and generated momentum in a declining territory.
Emphasize quarter-over-quarter growth or improvements in specific KPIs like average deal size or win rates to show positive momentum. Demonstrating that you stabilized a declining territory can be just as impressive as hitting a high target in a healthy one.
How much of the skills section should I modify before applying? Align your CRM and sales stack with the job description, but keep core methodologies like MEDDPICC to demonstrate operational management maturity.
Align your CRM and sales stack with the job description, but keep core methodologies like MEDDPICC to demonstrate operational management maturity.
Keep core methodologies like MEDDPICC if you use them, but ensure the CRM and sales stack tools match the specific requirements of the job description. Most hiring managers look for familiarity with their specific stack, such as Salesforce or Outreach.
What do hiring managers focus on most for Sales Managers? Hiring managers prioritize forecast accuracy and conversion rates to ensure team success is a result of a deliberate process rather than luck.
Hiring managers prioritize forecast accuracy and conversion rates to ensure team success is a result of a deliberate process rather than luck.
In this resume, Christine Choi emphasizes forecast accuracy and conversion rates, which signals the operational maturity recruiters look for in leaders. They want to see that your team's success is the result of a deliberate process, not luck.
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