Brand Marketing Manager Resume Example
A Brand Marketing Manager resume is evaluated on campaign ownership measured by brand equity growth, not creative execution without business results.
This resume is for brand marketing managers who own end-to-end campaign strategy and agency relationships, but aren't yet responsible for global brand architecture or department-wide P&L. Professionals moving from general marketing roles into brand-specific positions will find this structure useful.
- Ownership of multi-channel brand campaigns from brief to execution
- Evidence of measurable brand equity growth or sentiment improvement
- Ability to manage external agency partners and internal cross-functional teams
- Summary scoped to strategic brand ownership
- Professional experience ordered by impact and recency
- Skills section grouped by strategic and technical categories
Kiara Davis
Summary
Experience
- Led the Truist Confidence integrated brand campaign across 4 digital channels, resulting in a 22% lift in brand sentiment among retail banking customers.
- Managed an annual brand budget of $450K, optimizing spend across agency partners to reduce production overhead by $35K.
- Directed creative development for 8 regional sponsorship activations, increasing local market engagement by 34% through localized messaging.
- Mentored 2 junior marketing coordinators on brand governance and creative brief development to ensure consistency across all line-of-business assets.
- Defined the brand positioning for a new private label product line, driving $280K in incremental revenue within the first 6 months of launch.
- Spearheaded a market research initiative involving 1,200 restaurant operators to identify key whitespace opportunities in the sustainable packaging category.
- Established a new vendor management framework for creative agencies, cutting project turnaround time by 12 days.
- Prioritized digital channel expansion over traditional print media for the Chef's Choice campaign, which improved conversion rates by 28%.
Education
Skills
Brand Strategy · Brand Management · Campaign Development · Creative Direction · Market Research · Agency Management · Campaign Management · Marketing Strategy · Budget Tracking · Vendor Management · Marketing Automation · Google Analytics · Adobe Creative Cloud · Cross-Functional Collaboration
What makes this resume effective
- This resume meets the hiring bar for brand marketing managers by demonstrating full campaign ownership, measurable brand sentiment lift, and effective budget management.
- At Truist, Kiara Davis led an integrated campaign that resulted in a 22% lift in brand sentiment, proving she can translate creative work into specific business outcomes.
- The US Foods experience highlights market research involving 1,200 restaurant operators, which signals a data-driven approach to brand positioning.
How to write better bullet points
Helped with brand campaigns for retail banking.
Led the Truist Confidence integrated brand campaign across 4 digital channels, resulting in a 22% lift in brand sentiment.
It replaces a passive task with clear ownership, specific channels, and a measurable outcome.
Managed marketing budget and agencies.
Managed an annual brand budget of $450K, optimizing spend across agency partners to reduce production overhead by $35K.
It provides the exact scale of the budget and a concrete cost-saving achievement.
Launched a new product line for the company.
Defined the brand positioning for a new private label product line, driving $280K in incremental revenue within 6 months.
It highlights the strategic positioning work and ties the launch directly to revenue growth.
Brand Marketing Manager resume writing tips
- Link every campaign to a specific brand metric like sentiment or awareness.
- Quantify the scale of your research or audience reach to show scope.
- Highlight agency or vendor management to prove you can scale operations.
Common mistakes
- Focusing only on creative output without mentioning business results, which makes the role seem tactical rather than strategic.
- Omitting budget responsibilities, which is a key signal of trust and seniority in brand management.
- Failing to mention cross-functional collaboration, as brand roles require buy-in from product, sales, and legal teams.
Frequently asked questions
Is this resume right for someone with 10+ years of experience? Yes for IC or Manager roles, but Director-level applications require evidence of high-level P&L responsibility and organizational strategy.
Yes for IC or Manager roles, but Director-level applications require evidence of high-level P&L responsibility and organizational strategy.
Yes, if you are applying for individual contributor or manager roles. It is less suitable for Director or VP levels that require org-wide strategy and high-level P&L responsibility.
What if my brand experience is in B2B instead of consumer banking? Yes, as brand principles are universal; focus on how you influenced professional buyers or built authority within a B2B sales cycle.
Yes, as brand principles are universal; focus on how you influenced professional buyers or built authority within a B2B sales cycle.
The core principles of positioning and campaign management remain the same across industries. Emphasizing how you influenced professional buyers or improved brand trust is highly effective for B2B contexts.
What if I don't have access to exact sentiment lift metrics? Use proxy metrics like engagement rates, reach, or sales feedback to demonstrate that brand work drove a specific business result.
Use proxy metrics like engagement rates, reach, or sales feedback to demonstrate that brand work drove a specific business result.
Using proxy metrics like engagement rates, reach, or qualitative feedback from sales teams is a valid way to demonstrate impact. The goal is to show that the brand work had a defined purpose and result.
How much should I change before applying? Update tools and campaign types to match the JD while maintaining the impact-focused bullets and metric-heavy layout.
Update tools and campaign types to match the JD while maintaining the impact-focused bullets and metric-heavy layout.
Customizing the tools and campaign types while maintaining the impact-focused bullet structure ensures the resume remains relevant to the specific job description. The layout and metric-heavy approach should remain intact.
What do hiring managers focus on at this level? Managers prioritize evidence of business acumen, specifically budget oversight, agency management, and cross-functional leadership.
Managers prioritize evidence of business acumen, specifically budget oversight, agency management, and cross-functional leadership.
Recruiters look for evidence that you can handle the business side of brand management. This includes budget oversight, agency management, and cross-functional leadership as shown in Kiara's resume.
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