ABM Manager Resume Example
ABM Managers get hired when they prove target account engagement that influences pipeline, not by reporting lead volume or MQLs.
This resume is for ABM managers who own target account strategy and multi-channel personalization, but aren't yet responsible for global demand generation or marketing department leadership.
- Ownership of target account engagement and pipeline influence
- Evidence of sales and marketing alignment through shared workflows
- Ability to scale personalized campaigns using intent data and automation
- Summary highlighting core account-based marketing and growth competencies
- Experience section emphasizing quantifiable pipeline impact and ROI
- Technical skills categorized by marketing technology and data tools
Miguel Lopez
Summary
Experience
- Spearheaded a 1:1 ABM program for 50 strategic accounts, generating $420K in influenced pipeline within two quarters.
- Orchestrated sales and marketing alignment by deploying 6sense intent data into SDR workflows, increasing meeting set rate by 28%.
- Optimized the middle-of-funnel conversion path for enterprise prospects, reducing CAC by 24% through personalized landing page sequences.
- Prioritized high-intent web traffic over broad volume campaigns, reallocating $85K in budget to focus on account-level engagement.
- Scaled paid social channels for the B2B segment, achieving a 3.4x ROI while managing a $120K quarterly budget.
- Designed and executed 12 A/B experiments on the signup funnel, resulting in a 31% lift in trial-to-paid conversion for pro users.
- Refined lead scoring models in collaboration with data teams to improve MQL-to-SQL conversion by 22%.
- Mentored 2 junior marketing associates on campaign operations and performance tracking.
- Owned end-to-end execution of 8 multi-channel email campaigns, driving 14,000+ webinar registrations.
- Built 15+ custom landing pages using Webflow, improving page load speed and increasing on-page conversion by 26%.
- Directed agency partners on creative assets for display ads, ensuring brand consistency across 4 major product launches.
Education
Skills
Account-Based Marketing · Target Account Strategy · Personalization · Sales Alignment · Intent Data · 6sense · Growth Strategy · A/B Testing · Google Analytics · Google Ads · Meta Ads · Funnel Analysis · SQL · Amplitude · Salesforce · HubSpot
What makes this resume effective
- This resume meets the hiring bar for an ABM manager by demonstrating ownership of target account engagement, evidence of sales alignment, and the ability to scale personalized campaigns.
- Notice how Miguel highlights his work at Segment where he used 6sense intent data to increase the meeting set rate by 28%, proving he can translate data into sales outcomes.
- The resume shows strong budget ownership at Canva, where Miguel managed a $120K quarterly budget to achieve a 3.4x ROI, signaling financial accountability.
How to write better bullet points
Ran ABM campaigns for enterprise accounts.
Spearheaded a 1:1 ABM program for 50 strategic accounts, generating $420K in influenced pipeline within two quarters.
It quantifies the scope of the program and the specific financial impact on the sales pipeline.
Worked with sales to improve lead quality.
Orchestrated sales and marketing alignment by deploying 6sense intent data into SDR workflows, increasing meeting set rate by 28%.
It defines the specific technology used and the measurable improvement in the sales development process.
Managed growth marketing budget and ads.
Scaled paid social channels for the B2B segment, achieving a 3.4x ROI while managing a $120K quarterly budget.
It demonstrates fiscal responsibility and the ability to maintain efficiency while scaling spend.
ABM Manager resume writing tips
- Highlight specific pipeline dollars influenced rather than just lead volume to prove effectiveness in this role.
- Detail how you integrated marketing data into sales workflows to improve meeting rates or deal velocity.
- Showcase how you used intent data or automation to personalize outreach for specific account tiers.
Common mistakes
- Focusing on MQLs instead of account-level engagement, which signals a tactical rather than strategic mindset.
- Ignoring sales feedback loops in your bullets, suggesting your campaigns are running in a vacuum without alignment.
- Over-indexing on creative without technical execution, as hiring managers need to see you can manage tools like 6sense or Demandbase.
Frequently asked questions
Is this resume right for someone with 3-5 years of experience? Yes if you have transitioned from broad brand awareness to owning specific account-based strategies and revenue targets.
Yes if you have transitioned from broad brand awareness to owning specific account-based strategies and revenue targets.
Yes, if you have moved from general marketing tasks to owning specific account-based strategies and revenue targets. No, if you are still primarily focused on broad brand awareness or top-of-funnel traffic without account-level tracking.
What if my background is in general demand generation rather than pure ABM? Yes, by reframing your segment-based campaigns as account-focused initiatives that demonstrate personalized journeys for high-value targets.
Yes, by reframing your segment-based campaigns as account-focused initiatives that demonstrate personalized journeys for high-value targets.
You can still use this structure by reframing your segment-based campaigns as account-focused initiatives. Focus on how you segmented your audience and personalized the journey for specific high-value clusters to show you understand the core principles of the role.
What if I don't have access to exact pipeline influence numbers? Use proxy metrics like account engagement lift, increased discovery calls, or improvements in deal velocity to demonstrate your impact.
Use proxy metrics like account engagement lift, increased discovery calls, or improvements in deal velocity to demonstrate your impact.
You can use proxy metrics like account engagement lift, increase in discovery calls, or improvements in deal velocity. In this resume, Miguel uses a mix of meeting set rates and ROI to prove value when pipeline isn't the only story available.
How much should I change before applying? Update the tech stack to match specific tools like Demandbase or 6sense mentioned in the job description to show technical proficiency.
Update the tech stack to match specific tools like Demandbase or 6sense mentioned in the job description to show technical proficiency.
Keep the core structure of the experience bullets but update the tech stack to match the specific tools mentioned in the job description. If the company uses Demandbase instead of 6sense, ensure your bullets reflect experience with that specific intent platform.
What do hiring managers focus on for ABM roles? They look for evidence of sales alignment and the ability to use data to prioritize high-value accounts rather than just executing broad campaigns.
They look for evidence of sales alignment and the ability to use data to prioritize high-value accounts rather than just executing broad campaigns.
They look for evidence that you understand sales alignment and can actually work with sales teams to drive revenue. They also want to see that you can use data to prioritize accounts rather than just guessing which companies to target.
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