Campaign Marketing Manager Resume Example
A Campaign Marketing Manager resume is evaluated on budget ownership measured by CAC and pipeline efficiency, not vanity metrics like impressions or clicks.
This resume is for campaign marketing managers who own multi-channel strategies and significant budgets, but aren't yet responsible for setting company-wide brand vision or managing the entire marketing department.
- Ownership of multi-channel budget and ROI targets
- Evidence of systematic experimentation and funnel optimization
- Proficiency in marketing automation and attribution tools
- Professional summary highlighting channel scaling and CAC efficiency
- Experience section led by quantitative growth metrics
- Technical skills grouped by marketing platform and data analysis
Luis Morales
Summary
Experience
- Spearheaded a $350K multi-channel paid acquisition strategy across LinkedIn and Google Ads, generating 14,000+ qualified leads for the Brex Dashboard.
- Executed 14 A/B tests on the middle-funnel nurture sequence, resulting in a 32% increase in demo-to-close conversion rates over three quarters.
- Prioritized high-intent search terms over broad-match display campaigns, reducing blended CAC from $215 to $178 while maintaining lead volume.
- Directed 2 external agencies and mentored 1 marketing intern on performance tracking and attribution modeling within Salesforce and HubSpot.
- Built a segmented email marketing funnel for the 'Webflow for Teams' launch, driving $115K in incremental annual recurring revenue (ARR) within the first 6 months.
- Optimized landing page performance for the 'Design Portfolio' vertical, increasing sign-up conversion by 27% through personalized CTA experiments.
- Managed a $120K quarterly budget across paid social channels, scaling user acquisition by 45,000 new accounts.
- Engineered a lead scoring system in Marketo that prioritized high-value accounts, increasing sales-accepted lead (SAL) velocity by 21%.
- Launched 8 regional webinar campaigns that attracted 12,000+ registrations and influenced $65K in the sales pipeline.
Education
Skills
Growth Strategy · Experimentation · Funnel Optimization · Data Analysis · Paid Acquisition · SEO · A/B Testing · Google Ads · Meta Ads · SQL · Amplitude · Salesforce · HubSpot · Email Marketing · Conversion Optimization
What makes this resume effective
- This resume meets the hiring bar for campaign marketing managers by demonstrating multi-channel budget ownership, systematic A/B testing, and measurable revenue impact.
- At Brex, Luis shows strategic decision-making by prioritizing high-intent search terms to reduce blended CAC from $215 to $178, proving he can optimize for efficiency rather than just volume.
- The Webflow experience highlights full-funnel impact, specifically how a segmented email nurture drove $115K in incremental ARR, which signals an ability to influence bottom-line revenue.
How to write better bullet points
Managed the email marketing campaigns and newsletter.
Built a segmented email marketing funnel for the 'Webflow for Teams' launch, driving $115K in incremental ARR within 6 months.
It replaces a vague task with a specific product launch, a segmentation strategy, and a hard revenue outcome.
Ran A/B tests on landing pages to improve results.
Executed 14 A/B tests on the middle-funnel nurture sequence, resulting in a 32% increase in demo-to-close conversion rates.
It quantifies the volume of experimentation and links it to a high-value conversion metric rather than generic results.
Handled paid social media advertising.
Managed a $120K quarterly budget across paid social channels, scaling user acquisition by 45,000 new accounts.
It anchors the experience with a specific budget and a concrete volume of new users acquired.
Campaign Marketing Manager resume writing tips
- Link every campaign to a specific revenue or pipeline outcome to demonstrate budget accountability.
- Detail the volume and success rate of your experimentation to prove a systematic approach to growth.
- Mention specific CRM and attribution tools like Salesforce or HubSpot to validate your ability to track the customer journey.
Common mistakes
- Focusing on vanity metrics like impressions or clicks instead of down-funnel conversions and CAC.
- Failing to mention budget size, which leaves recruiters guessing about the scale of your experience.
- Listing campaign tasks without explaining the strategic why or the resulting optimization.
Frequently asked questions
Is this resume right for someone with 4–7 years of experience? Yes, if you own budget allocations and ROI targets; no if your experience is limited to executing creative assets without direct accountability.
Yes, if you own budget allocations and ROI targets; no if your experience is limited to executing creative assets without direct accountability.
Yes, if you have moved beyond coordinating tasks and now own specific channel goals or budget allocations. No, if you are still primarily focused on executing creative assets without direct accountability for performance metrics.
What if I’ve only managed one channel instead of being multi-channel? Yes, provided you emphasize the depth of your experimentation framework and your ability to build a repeatable, high-efficiency growth playbook.
Yes, provided you emphasize the depth of your experimentation framework and your ability to build a repeatable, high-efficiency growth playbook.
You can still use this framework by emphasizing the depth of your experimentation and your ability to build a repeatable playbook. Focus on how you optimized that single channel's efficiency and how those learnings could be applied to other platforms.
What if I don't have access to revenue data or ARR? Use proxy metrics like sales-accepted lead volume, pipeline value, or percentage-based conversion lifts to demonstrate the scale of your impact.
Use proxy metrics like sales-accepted lead volume, pipeline value, or percentage-based conversion lifts to demonstrate the scale of your impact.
Normalize using proxy metrics like pipeline value, sales-accepted leads, or significant conversion rate lifts. If you cannot share exact dollars, use percentage improvements to demonstrate the scale of your impact.
How much should I change before applying? Retain the metric-heavy structure but update specific channels and tools to align with the specific platforms mentioned in the job description.
Retain the metric-heavy structure but update specific channels and tools to align with the specific platforms mentioned in the job description.
Keep the structure of the metric-heavy bullets but swap the specific channels and tools to match the job description. Ensure the balance between 'top-of-funnel' and 'bottom-of-funnel' achievements reflects the specific needs of the company you are targeting.
What do hiring managers focus on for professionals in this role? They prioritize evidence of CAC efficiency and the ability to scale lead velocity without compromising lead quality or increasing costs.
They prioritize evidence of CAC efficiency and the ability to scale lead velocity without compromising lead quality or increasing costs.
They look for evidence of CAC efficiency and the ability to scale channels without losing quality. In this resume, Luis focuses on lowering CAC and increasing lead velocity, which are the primary signals of a strategic campaign manager.
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