Growth Marketing Manager Resume Example
A Growth Marketing Manager resume is evaluated on channel ownership measured by acquisition efficiency, not top-of-funnel traffic volume without revenue impact.
This resume is for growth marketing managers who own multi-channel acquisition and funnel optimization, but aren't yet responsible for setting the total marketing department vision or managing entire cross-functional departments.
- Ownership of significant marketing budgets and channel performance
- Evidence of a structured experimentation framework with measurable conversion lifts
- Ability to scale acquisition channels while maintaining efficiency metrics like CAC or ROAS
- Experience section prioritized by growth-specific metrics and channel ownership
- Technical skills grouped by data analysis and advertising platforms
- Bullet points structured with a focus on the experiment, the action, and the resulting lift
Jaylen Moore
Summary
Experience
- Scaled paid search and social channels to $380k annual spend, maintaining a payback period under 6 months while increasing monthly active users by 32%.
- Designed and launched 14 landing page experiments for the 'Notion for Teams' campaign, resulting in a 22% lift in trial-to-paid conversion rates.
- Prioritized high-intent SEO content over broad-reach social campaigns, reallocating $45k in monthly budget to drive a 38% increase in product-qualified leads.
- Built automated performance dashboards in SQL and Amplitude to track real-time funnel health, reducing weekly reporting time for the growth team by 12 hours.
- Optimized LinkedIn and Meta ad accounts, reducing blended CAC from $185 to $142 while scaling lead volume for the self-serve product tier.
- Refined the onboarding email sequence for new sign-ups, driving a 26% improvement in day-7 retention through personalized product education and trigger-based messaging.
- Managed the rollout of 8 localized landing pages for the EMEA market, contributing to $240k in incremental annual recurring revenue within the first three quarters.
- Chose to cut underperforming display network placements in favor of high-intent search terms, improving lead quality scores by 31%.
- Executed 9 A/B tests on the marketing site home page, identifying layout optimizations that increased demo request conversions by 21%.
- Owned the webinar lead generation program, attracting 12,200 total registrants and generating $95k in influenced pipeline over 18 months.
- Directed 2 external creative agencies to produce 40+ ad assets, ensuring brand consistency across all growth experiments and social channels.
- Decided to sunset the low-engagement monthly newsletter in favor of targeted lifecycle emails, increasing click-through rates by 27%.
Education
Skills
Growth Strategy · Experimentation · Funnel Optimization · Data Analysis · Paid Acquisition · SEO · A/B Testing · Google Ads · Meta Ads · SQL · Amplitude · Email Marketing · Conversion Optimization · Budget Management · Google Analytics
What makes this resume effective
- This resume meets the hiring bar for growth marketing managers by demonstrating channel scaling, conversion funnel experimentation, and data-driven budget allocation.
- At Notion, Jaylen Moore scales paid search and social to $380k annual spend while maintaining a 6-month payback period, proving they can manage significant budgets without sacrificing efficiency.
- The bullet for the Notion for Teams campaign quantifies a 22% lift in trial-to-paid conversion, which signals a mastery of full-funnel optimization rather than just traffic generation.
How to write better bullet points
Managed Facebook and LinkedIn ad campaigns to drive new leads.
Optimized LinkedIn and Meta accounts, reducing blended CAC from $185 to $142 while scaling lead volume for the self-serve product tier.
It replaces a vague task with specific channels, a concrete efficiency metric, and the target customer segment.
Ran A/B tests on landing pages to improve the website.
Designed and launched 14 landing page experiments for the 'Notion for Teams' campaign, resulting in a 22% lift in trial-to-paid conversion.
It quantifies the volume of experimentation and ties it directly to a high-value business outcome.
Created dashboards to track marketing performance.
Built automated performance dashboards in SQL and Amplitude to track real-time funnel health, reducing weekly reporting time for the growth team by 12 hours.
It demonstrates technical proficiency and a focus on operational efficiency rather than just manual data entry.
Growth Marketing Manager resume writing tips
- Explicitly state your managed budget and the efficiency metrics, like CAC or ROAS, maintained during scaling.
- Detail the volume and success rate of your experiments to prove you have a repeatable growth process.
- Highlight instances where you reallocated spend based on data to show strategic ownership of channel performance.
Common mistakes
- Focusing only on top-of-funnel metrics like clicks or impressions without connecting them to down-funnel revenue or PQLs.
- Listing tools without showing how you used them to extract insights or automate reporting workflows.
- Describing experiments without mentioning the hypothesis or the specific lift achieved, making the work sound accidental rather than strategic.
Frequently asked questions
Is this resume right for someone with 4-7 years of experience? Yes if you have transitioned from campaign execution to owning strategic budgets and channel performance metrics.
Yes if you have transitioned from campaign execution to owning strategic budgets and channel performance metrics.
Yes, if you have moved from executing individual campaigns to owning strategy and budget. This resume is less effective for professionals who are still exclusively focused on creative production or brand awareness without revenue accountability.
What if my background is in B2C instead of B2B SaaS like this example? Yes, but replace B2B metrics like PQLs with B2C signals such as LTV, churn rate, and repeat purchase frequency.
Yes, but replace B2B metrics like PQLs with B2C signals such as LTV, churn rate, and repeat purchase frequency.
Growth principles remain the same across industries, but you should swap B2B terms like PQLs or Pipeline for B2C metrics like LTV or Repeat Purchase Rate. The focus on experimentation and CAC efficiency remains the primary hiring signal.
What if I don't have access to exact revenue numbers? Use percentage-based lifts or efficiency gains to demonstrate impact when exact revenue numbers are unavailable.
Use percentage-based lifts or efficiency gains to demonstrate impact when exact revenue numbers are unavailable.
You can still show impact by using percentage lifts or efficiency gains to describe your work. In this resume, Jaylen Moore highlights a 26% improvement in day-7 retention at Segment, which proves impact without needing to disclose sensitive revenue data.
How much should I change before applying? Maintain the Action-Metric-Context structure while tailoring the skills and channel names to match the specific job description.
Maintain the Action-Metric-Context structure while tailoring the skills and channel names to match the specific job description.
Keep the Action-Metric-Context bullet structure, but ensure the Skills section matches the specific tech stack required by the job description. You should also update the channel names if your experience is in SEO or Email rather than Paid Search.
What do hiring managers focus on for growth roles? They prioritize evidence of a repeatable experimentation process and the ability to proactively sunset underperforming channels.
They prioritize evidence of a repeatable experimentation process and the ability to proactively sunset underperforming channels.
They look for evidence of a growth mindset, which in this resume is shown through the high volume of experiments and the ability to sunset underperforming channels. Managers want to see that you can identify which levers to pull to drive scalable results.
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