Integrated Marketing Manager Resume Example
Integrated Marketing Managers get hired when they prove full-funnel revenue impact through scalable systems, not by listing isolated channel tactics or vanity metrics.
This resume is for integrated marketing managers who own multi-channel growth strategies and significant budgets, but aren't yet responsible for global brand positioning or total department P&L.
- Ownership of multi-channel funnels and repeatable growth playbooks
- Evidence of scaling acquisition channels while maintaining or improving efficiency
- Ability to translate data insights into measurable revenue or pipeline impact
- Professional summary emphasizing specific growth levers and channel ownership
- Core competencies section grouped by technical and strategic marketing skills
- Experience bullets structured by initiative and measurable business outcome
Raj Desai
Summary
Experience
- Engineered a multi-channel lifecycle campaign for the enterprise segment, integrating email, LinkedIn, and in-product messaging to drive a 24% increase in demo requests.
- Optimized the self-serve checkout funnel by implementing 8 targeted experiments, resulting in a 31% lift in conversion from free to paid plans.
- Led a cross-functional squad to launch the 'Notion for Startups' campaign, managing a $450k quarterly budget and generating $380k in attributable pipeline.
- Scaled paid search and social channels by 2.2x while reducing blended CAC from $112 to $89 through automated bidding strategies and creative testing.
- Built an automated lead scoring model using Amplitude and SQL, prioritizing high-intent signups for the sales team and increasing MQL-to-SQL conversion by 27%.
- Refined SEO strategy for technical documentation pages, driving 140k additional organic visitors and reducing reliance on paid acquisition for top-of-funnel growth.
- Prioritized investment in high-intent search terms over broad display campaigns, cutting $45k in monthly wasteful spend while maintaining lead volume.
- Mentored 2 marketing associates on data analysis and funnel visualization techniques to improve reporting accuracy across the growth team.
- Managed the execution of 15 regional field marketing events, overseeing vendor relationships and tracking ROI which resulted in $120k in new business revenue.
- Executed A/B tests on weekly newsletter subject lines and layouts, achieving a consistent 22% open rate and increasing referral traffic to the blog by 38%.
- Owned the social media content calendar across 4 platforms, growing the total follower base by 25k through data-driven content experimentation.
Education
Skills
Growth Strategy · Experimentation · Funnel Optimization · Data Analysis · Paid Acquisition · SEO · A/B Testing · Google Ads · Meta Ads · SQL · Amplitude · Email Marketing · Conversion Optimization · Budget Management · Channel Scaling
What makes this resume effective
- This resume meets the hiring bar for integrated marketing managers by demonstrating full-funnel ownership, data-driven experimentation, and budget efficiency.
- Notice how Raj Desai highlights the $450k budget management at Notion, which proves the ability to handle significant financial responsibility and tie it directly to attributable pipeline.
- The resume shows strategic depth by detailing the lead scoring model at Segment, moving from simple lead generation to optimizing the entire MQL-to-SQL conversion path.
How to write better bullet points
Managed paid search campaigns on Google and Meta.
Scaled paid search and social channels by 2.2x while reducing blended CAC from $112 to $89 through automated bidding and creative testing.
It replaces a list of tasks with a specific achievement that demonstrates both growth and efficiency.
Worked on the Notion for Startups campaign.
Led a cross-functional squad for the 'Notion for Startups' campaign, managing a $450k budget and generating $380k in attributable pipeline.
It highlights cross-functional leadership and direct financial accountability for a major initiative.
Updated the website to improve SEO and organic traffic.
Refined SEO strategy for technical documentation, driving 140k additional organic visitors and reducing reliance on paid acquisition.
It explains the strategic intent behind the effort—reducing paid dependency—while quantifying the traffic gain.
Integrated Marketing Manager resume writing tips
- Connect channel activities directly to revenue or pipeline targets to prove business impact.
- Detail how you scaled a specific channel while maintaining CAC or ROAS efficiency.
- Highlight experimentation frameworks used to optimize conversion rates across the entire customer journey.
Common mistakes
- Listing channel tactics without showing how they integrate into a cohesive, multi-channel strategy.
- Focusing on vanity metrics like impressions or clicks rather than down-funnel results like SQLs or revenue.
- Omitting the specific tools or data methodologies used to track attribution and performance across different platforms.
Frequently asked questions
Is this resume right for someone with only 3-5 years of experience? Yes, if you can prove end-to-end channel ownership and strategic decision-making rather than just executing assigned tasks.
Yes, if you can prove end-to-end channel ownership and strategic decision-making rather than just executing assigned tasks.
Yes, if you have owned a specific channel or budget end-to-end and can prove strategic decision-making. It is less suitable if your experience is limited to executing tasks assigned by a manager without input on the strategy.
What if my background is in B2C instead of B2B like this example? Yes, because the principles of channel integration remain the same; focus on driving consumer actions and improving conversion efficiency.
Yes, because the principles of channel integration remain the same; focus on driving consumer actions and improving conversion efficiency.
The core principles of integrated marketing remain the same regardless of the business model. You should focus on how you integrated different channels to drive a specific consumer action, such as a purchase or app download, using similar metrics for efficiency.
What if I don't have access to exact pipeline or revenue numbers? Use proxy metrics like conversion rate lifts, lead volume increases, or efficiency gains to demonstrate the relative impact of your campaigns.
Use proxy metrics like conversion rate lifts, lead volume increases, or efficiency gains to demonstrate the relative impact of your campaigns.
You can use proxy metrics like conversion rate lifts, lead volume increases, or efficiency gains. This resume shows how Raj Desai uses percentage lifts, such as the 31% lift in self-serve conversion, to demonstrate impact when total dollar amounts might be confidential.
How much should I change before applying? Keep the impact-focused structure but update technical tools and metrics to match the specific job description's marketing technology stack.
Keep the impact-focused structure but update technical tools and metrics to match the specific job description's marketing technology stack.
You should keep the structure of the impact-focused bullets but update the specific technologies and metrics. Ensure the technologies listed in your skills section align with the stack mentioned in the job description you are targeting.
What do hiring managers focus on most for this role? They look for repeatable growth systems and an understanding of how different channels interact to drive efficient acquisition and revenue.
They look for repeatable growth systems and an understanding of how different channels interact to drive efficient acquisition and revenue.
They look for evidence that you can build repeatable systems rather than just getting lucky with one-off campaigns. They want to see that you understand the relationship between different channels and how they impact the overall customer acquisition cost.
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