Digital Marketing Manager Resume Example
Digital marketing managers get hired when they prove acquisition efficiency at scale, not by listing campaign tasks without stating the budgets managed.
This resume is for digital marketing managers who own multi-channel strategies and significant budgets, but are not yet responsible for total department P&L or global brand strategy.
- Ownership of full-funnel growth targets and marketing budgets
- Evidence of systematic experimentation and measurable conversion lift
- Ability to scale acquisition channels while maintaining or improving efficiency metrics
- Experience section highlighting specific platform spend and ROI metrics
- Skills grouped by strategy, technical analysis, and platform expertise
- Professional summary focused on channel-specific ownership and outcomes
Yusuf Bakir
Summary
Experience
- Scaled monthly Meta and LinkedIn ad spend from $45k to $125k while reducing CAC by 22% through automated bidding strategies and creative testing.
- Designed and executed 14 landing page experiments using Optimizely, resulting in a 27% lift in sign-up conversion for the enterprise team.
- Prioritized high-intent search keywords over broad-match top-of-funnel terms, cutting $35k in monthly wasteful spend while increasing qualified pipeline by $185k.
- Mentored 1 junior specialist on SQL for marketing attribution, enabling the team to build real-time performance dashboards in Amplitude.
- Owned the end-to-end execution of Notion’s paid search channel, managing a quarterly budget of $450k and driving 15,000+ monthly new user activations.
- Refined the post-click onboarding funnel by implementing personalized email sequences based on user intent, increasing Day-7 retention by 24%.
- Spearheaded a cross-functional project with the content team to align SEO-driven landing pages with paid search ads, improving Quality Scores and reducing CPC by 18%.
- Executed 8 multi-channel campaigns for Figma Community launches, reaching 450,000+ users and driving a 31% increase in template downloads.
- Analyzed daily performance reporting across Google Ads and Twitter, identifying a high-performing audience segment that delivered 3.5x higher ROI than the account average.
- Refined ad copy and creative assets for evergreen retargeting campaigns, resulting in a $28k reduction in monthly acquisition costs.
Education
Skills
Growth Strategy · Experimentation · Funnel Optimization · Data Analysis · Paid Acquisition · SEO · Google Ads · Meta Ads · SQL · Amplitude · Optimizely · Landing Page Optimization · Conversion Optimization · Budget Management · Channel Scaling
What makes this resume effective
- This resume meets the hiring bar for digital marketing managers by demonstrating budget ownership, systematic experimentation, and channel scaling efficiency.
- Yusuf’s experience at Airtable shows how scaling spend from $45k to $125k while reducing CAC proves the ability to manage growth without sacrificing efficiency.
- The mention of 14 landing page experiments using Optimizely at Airtable signals a rigorous, data-driven approach to conversion rate optimization.
How to write better bullet points
Managed Google Ads account and wrote new ad copy.
Refined high-intent search keywords and ad copy for Notion, cutting $35k in monthly wasteful spend while increasing qualified pipeline by $185k.
It replaces a generic task with specific financial outcomes and a clear strategic shift toward high-intent traffic.
Ran A/B tests on landing pages to improve conversion.
Executed 14 landing page experiments using Optimizely, resulting in a 27% lift in sign-up conversion for the enterprise team at Airtable.
It specifies the volume, the tool, and the exact business segment impacted by the testing.
Helped with social media ads and reporting.
Scaled monthly Meta and LinkedIn ad spend from $45k to $125k while reducing CAC by 22% through automated bidding strategies.
It demonstrates the ability to manage significant budget growth while simultaneously improving efficiency through technical optimization.
Digital Marketing Manager resume writing tips
- Connect every campaign to a specific efficiency metric like CAC or ROAS to prove financial accountability.
- Detail the specific testing tools and volume of experiments to show a systematic approach to growth.
- Highlight instances where you scaled spend while maintaining performance to demonstrate channel mastery.
Common mistakes
- Listing campaign tasks without stating the budget managed, which leaves recruiters guessing about your level of financial responsibility.
- Focusing only on top-of-funnel traffic instead of bottom-of-funnel revenue impact or qualified pipeline generation.
- Over-emphasizing creative execution while ignoring the technical data analysis required to optimize modern performance marketing channels.
Frequently asked questions
Is this resume right for someone with 3 to 7 years of experience? Yes if you have transitioned from task execution to owning entire channels and budgets, focusing on performance metrics rather than just content.
Yes if you have transitioned from task execution to owning entire channels and budgets, focusing on performance metrics rather than just content.
Yes, if you have moved from executing individual tasks to owning entire channels and budgets. No, if your experience is still primarily focused on content creation rather than performance metrics.
What if I have only worked in B2C instead of B2B like this example? Yes, because the core principles of CAC, ROAS, and funnel optimization are universal across e-commerce and SaaS industries.
Yes, because the core principles of CAC, ROAS, and funnel optimization are universal across e-commerce and SaaS industries.
The core principles of CAC, ROAS, and experimentation remain the same across industries. Focus on how you optimized your specific funnel, whether it was an e-commerce checkout or a SaaS sign-up.
What if I don't have access to exact revenue or pipeline numbers? Use percentage lifts and spend-to-CAC ratios to demonstrate relative improvements in conversion rates or channel efficiency.
Use percentage lifts and spend-to-CAC ratios to demonstrate relative improvements in conversion rates or channel efficiency.
In this resume, Yusuf uses percentage lifts and spend-to-CAC ratios. If you lack dollar amounts, focus on the relative improvement in conversion rates or efficiency gains you achieved.
How much should I change before applying? Keep the action-to-metric bullet structure but swap specific platforms like Meta or LinkedIn for those listed in the job description.
Keep the action-to-metric bullet structure but swap specific platforms like Meta or LinkedIn for those listed in the job description.
Keep the structure of the bullet points that lead with an action and end with a metric. You should swap the specific platforms like Meta or LinkedIn for the ones most relevant to the job description.
What do hiring managers focus on for digital marketing managers? They look for data-driven decision-making evidenced by technical experimentation tools and the ability to manage budgets efficiently.
They look for data-driven decision-making evidenced by technical experimentation tools and the ability to manage budgets efficiently.
They look for evidence that you can be trusted with a budget and that you make decisions based on data. Yusuf signals this by mentioning SQL for attribution and specific experimentation tools like Optimizely.
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