Performance Marketing Manager Resume Example
Performance Marketing Managers get hired when they prove scalable revenue impact via budget ownership, not by listing top-of-funnel clicks or campaign execution.
This resume is for performance marketing managers who own significant budgets and multi-channel growth strategies, but aren't yet responsible for total marketing department P&L or global brand positioning.
- Ownership of multi-channel budgets and acquisition targets
- Evidence of data-driven experimentation and funnel optimization
- Proficiency in attribution modeling and cross-functional collaboration with creative or product teams
- Skills section categorized by technical and strategic competencies
- Professional experience listed in reverse-chronological order
- Bullet points led by specific, measurable outcomes
Malik Green
Summary
Experience
- Engineered a multi-channel attribution model in Google Analytics and SQL, improving budget allocation accuracy across 5 paid channels and identifying $42k in inefficient spend.
- Scaled Meta and Google Ads monthly spend from $120k to $380k while maintaining a strict $92 CAC target through aggressive audience segmentation and creative testing.
- Directed a creative testing pipeline with 2 designers to produce 40+ high-performing video assets, resulting in a 3.2% increase in click-through rate for the Pro subscription tier.
- Owned a full-funnel experiment on the pro-subscription checkout flow, increasing trial-to-paid conversion by 24% and yielding $145k in incremental annual revenue.
- Optimized the search engine marketing (SEM) strategy for high-intent B2B keywords, decreasing cost-per-lead by 28% over an 18-month period.
- Built automated reporting dashboards in Amplitude to track funnel velocity, identifying a critical drop-off point in the onboarding flow that saved $65k in wasted ad spend.
- Prioritized LinkedIn lead-gen forms over gated whitepapers after a 3-month test demonstrated a 42% higher lead-to-opportunity conversion rate for the mid-market segment.
- Managed a $250k quarterly experimentation budget, launching 12 landing page tests that improved sign-up conversion from 4.2% to 6.1%.
- Developed and executed 15 automated email nurture sequences for trial users, increasing the activation rate for the 'Starter' plan by 31%.
- Spearheaded the execution of 8 monthly webinars, generating 450+ qualified leads and influencing $94k in the sales pipeline for the fiscal year.
- Refined the SEO content calendar based on keyword gap analysis, driving a 20% increase in organic traffic reaching 120,000 monthly visitors.
Education
Skills
Growth Strategy · Experimentation · Funnel Optimization · Data Analysis · Paid Acquisition · SEO · A/B Testing · Google Analytics · Google Ads · Meta Ads · Funnel Analysis · SQL · Amplitude · Email Marketing · Landing Page Optimization
What makes this resume effective
- This resume meets the hiring bar for performance marketing managers by demonstrating budget ownership, technical attribution proficiency, and full-funnel experimentation.
- Notice how Malik's work at Canva anchors his expertise in scaling spend from $120k to $380k while maintaining a strict $92 CAC target, proving he can manage growth without sacrificing efficiency.
- See how the Brex section highlights his ability to build automated dashboards in Amplitude, showing he can create the systems needed to identify and fix funnel leakage.
How to write better bullet points
Managed Facebook and Google ad campaigns.
Scaled Meta and Google Ads monthly spend from $120k to $380k while maintaining a strict $92 CAC target.
It quantifies the scale of the budget and proves the ability to maintain efficiency during growth.
Ran A/B tests on the website.
Owned a full-funnel experiment on the pro-subscription checkout flow, increasing trial-to-paid conversion by 24%.
It shifts the focus from simple activity to a concrete business outcome with a significant revenue impact.
Created marketing reports for the team.
Engineered a multi-channel attribution model in Google Analytics and SQL, identifying $42k in inefficient spend.
It demonstrates technical proficiency and the ability to drive cost savings through data analysis.
Performance Marketing Manager resume writing tips
- Link channel growth to specific efficiency metrics like CAC or ROAS to prove scalability.
- Highlight instances where you optimized the conversion funnel, not just the initial click.
- Mention specific tools like SQL or Amplitude to demonstrate technical ownership of your data.
Common mistakes
- Focusing only on top-of-funnel metrics like impressions or clicks without showing how they converted to revenue.
- Listing campaign names without explaining the strategic 'why' or the repeatable playbook you built.
- Omitting the specific budget sizes you managed, which makes it hard for recruiters to gauge your scope of responsibility.
Frequently asked questions
Is this resume right for someone with 4-7 years of experience? Yes if you have moved beyond campaign execution into owning strategy and budget, not just coordinating tasks without performance accountability.
Yes if you have moved beyond campaign execution into owning strategy and budget, not just coordinating tasks without performance accountability.
Yes, if you have moved beyond campaign execution into owning strategy and budget. No, if your experience is limited to coordinating tasks without direct accountability for performance targets.
What if I have only worked in B2C and want to move to B2B? Yes, because the logic remains the same; focus on lead quality and funnel velocity rather than direct e-commerce transactions.
Yes, because the logic remains the same; focus on lead quality and funnel velocity rather than direct e-commerce transactions.
The core logic of performance marketing remains the same across industries. You can use this structure by focusing on lead quality and funnel velocity rather than direct e-commerce transactions.
What if I don't have access to exact revenue numbers? Use percentages or directional improvements to show impact and effectiveness when exact dollar amounts are unavailable.
Use percentages or directional improvements to show impact and effectiveness when exact dollar amounts are unavailable.
You can use percentages or directional improvements to show impact. In this resume, Malik uses a mix of specific dollar amounts and percentage increases to prove his effectiveness.
How much should I change before applying? Keep the structure and framing consistent but update specific tools and channel names to match the job description.
Keep the structure and framing consistent but update specific tools and channel names to match the job description.
The structure and framing of the bullets should remain consistent to maintain the impact. You should update the specific tools and channel names to match those listed in the job description you are targeting.
What do hiring managers focus on for this role? They look for evidence of responsible capital management and the ability to turn data into actionable growth strategies.
They look for evidence of responsible capital management and the ability to turn data into actionable growth strategies.
They look for evidence that you can manage significant capital responsibly while driving growth. The focus is on your ability to interpret data and turn it into actionable strategy.
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