Demand Generation Manager Resume Example
Demand Generation Managers get hired when they prove ownership of revenue-linked pipeline efficiency, not by reporting vanity metrics like top-of-funnel lead volume.
This resume is for demand generation managers who own end-to-end campaign strategy and pipeline targets, but are not yet responsible for setting global marketing budgets or leading the entire growth department.
- Ownership of pipeline generation targets and budget efficiency
- Ability to build and optimize repeatable, automated demand systems
- Evidence of cross-functional alignment between marketing and sales operations
- Professional summary emphasizing specific channel and revenue ownership
- Core competencies grouped by technical tools and strategic functions
- Experience bullets leading with measurable business outcomes and scale
Kiara Robinson
Summary
Experience
- Architected a multi-touch attribution model in Salesforce, providing visibility into $420K of influenced pipeline across 6 integrated campaigns.
- Increased MQL to SQL conversion rate from 18% to 26% by implementing a new lead scoring framework based on intent data and product usage.
- Directed a cross-functional team of 2 contractors and 1 junior specialist to launch a global webinar series, generating 12,000+ new leads in 3 quarters.
- Scaled LinkedIn Ads spend by 2.2x while decreasing cost-per-acquisition (CPA) by 22% through audience segmentation and creative experimentation.
- Built 12 automated email nurture tracks targeting mid-market prospects, resulting in a 31% increase in demo requests over 12 months.
- Optimized the primary trial landing page through 8 sequential experiments, driving a 28% lift in account creation.
- Prioritized high-intent search terms over broad-match display campaigns, cutting $45K in inefficient monthly spend while increasing lead quality.
- Mentored 1 marketing intern on campaign operations and Salesforce reporting, standardizing weekly performance dashboards for the growth team.
- Managed execution for 15 field marketing events, capturing 5,000+ leads and ensuring 100% data sync accuracy with the central CRM.
- Refined the lead routing logic between Marketing and Sales, reducing response time for high-priority leads from 24 hours to under 2 hours.
- Coordinated the deployment of a new content syndication program that delivered 850 qualified leads within the first 6 months of launch.
Education
Skills
Demand Generation · Pipeline Marketing · Marketing Automation · Lead Scoring · Attribution · Salesforce · Growth Strategy · A/B Testing · Google Analytics · Google Ads · Funnel Analysis · SQL · Email Marketing · Landing Page Optimization · Budget Management
What makes this resume effective
- This resume meets the hiring bar for demand generation managers by demonstrating technical attribution ownership, funnel conversion improvements, and scalable channel management.
- Notice how Kiara Robinson’s experience at Cloudflare highlights the implementation of a multi-touch attribution model to track $420K in pipeline, proving she understands the ROI of her campaigns.
- The resume shows strategic optimization by detailing how she scaled LinkedIn Ads spend by 2.2x while simultaneously reducing CPA, a key indicator of channel maturity and efficiency.
How to write better bullet points
Managed the company's LinkedIn and Google Ads accounts to get more leads.
Scaled LinkedIn Ads spend by 2.2x while decreasing CPA by 22% through audience segmentation and creative experimentation.
It replaces a vague activity with specific growth metrics and the exact tactics used to achieve them.
Created email nurture tracks for mid-market prospects.
Built 12 automated email nurture tracks targeting mid-market prospects, resulting in a 31% increase in demo requests over 12 months.
It quantifies the scale of the work and demonstrates a direct impact on the sales pipeline.
Worked with the sales team to improve how leads are handled.
Refined lead routing logic in the CRM, reducing response time for high-priority leads from 24 hours to under 2 hours.
It shows a concrete operational improvement that directly affects the speed and efficiency of the sales cycle.
Demand Generation Manager resume writing tips
- Connect every marketing activity to its specific impact on pipeline or revenue, rather than reporting on vanity metrics like clicks.
- Highlight how you’ve optimized the funnel, such as improving lead-to-opportunity conversion rates through specific experiments or scoring models.
- Document your experience managing cross-functional workflows, particularly how you’ve aligned lead routing or scoring with sales team requirements.
Common mistakes
- Focusing on top-of-funnel volume without mentioning lead quality or conversion rates, which signals a lack of focus on actual revenue.
- Listing campaign tasks without mentioning the tech stack or attribution methods used to measure success, making your impact look unproven.
- Overlooking the sales side of demand gen, such as failing to mention lead routing or CRM hygiene, which are critical for pipeline visibility.
Frequently asked questions
Is this resume right for someone with 3-5 years of experience? Yes, if you have owned specific growth channels and pipeline targets rather than just executing tasks assigned by a manager.
Yes, if you have owned specific growth channels and pipeline targets rather than just executing tasks assigned by a manager.
Yes, if you have owned specific growth channels and are accountable for pipeline numbers. It is less suitable if you have only executed tasks assigned by a manager without having a say in strategy or budget allocation.
What if my background is at a small startup rather than a large company like Cloudflare? Yes, because demand generation principles scale; focus on how you built systems from scratch or maximized small budgets for revenue impact.
Yes, because demand generation principles scale; focus on how you built systems from scratch or maximized small budgets for revenue impact.
The principles of demand generation remain the same regardless of company size. Focus on how you built systems from scratch or scaled small budgets into significant revenue drivers, even if the absolute numbers are smaller than those shown here.
What if I don't have access to exact pipeline dollars like the $420K mentioned here? Use percentage-based improvements or funnel conversion metrics to demonstrate impact when exact revenue data is unavailable.
Use percentage-based improvements or funnel conversion metrics to demonstrate impact when exact revenue data is unavailable.
You can still show impact by using percentage improvements or funnel conversion metrics. In this resume, Kiara Robinson uses a mix of dollar amounts and percentage lifts, such as the 26% conversion rate, to provide a complete picture of her performance.
How much of the skills section should I change before applying? Maintain core categories like Marketing Automation and Attribution, but swap specific tools like HubSpot or Salesforce to match your experience.
Maintain core categories like Marketing Automation and Attribution, but swap specific tools like HubSpot or Salesforce to match your experience.
You should keep the core categories like Marketing Automation and Attribution but update the specific tools to match your experience. If you use HubSpot instead of Salesforce, swap those names while keeping the emphasis on how you used them to drive results.
What do hiring managers focus on most at this level? They prioritize evidence of budget efficiency and predictable returns, specifically metrics like CPA and MQL-to-SQL conversion rates.
They prioritize evidence of budget efficiency and predictable returns, specifically metrics like CPA and MQL-to-SQL conversion rates.
They look for evidence that you can spend a budget efficiently to produce a predictable return. In this resume, the focus on metrics like CPA and MQL-to-SQL conversion provides the exact hiring signal recruiters look for when evaluating strategy.
Related resume examples
Get a Demand Generation Manager resume recruiters expect
Use this example as a base and tailor it to your job description in seconds.
Generate my resume