Lead Generation Manager Resume Example
Lead Generation Managers get hired when they prove ownership of scalable ROI targets, not by listing lead volume without down-funnel conversion context.
This resume is for Lead Generation Managers who own full-funnel strategy and multi-channel budgets, but aren't yet responsible for total marketing department P&L or global brand strategy.
- Ownership of significant marketing budgets and ROI targets
- Evidence of building repeatable, scalable lead generation systems
- Proficiency in data-driven experimentation and funnel optimization
- Professional summary highlighting key revenue and efficiency metrics
- Technical skills categorized by growth and analytics functions
- Experience bullets emphasizing specific channel outcomes and tooling
Brandon Robinson
Summary
Experience
- Owned $450K annual paid search budget across Google and LinkedIn, scaling lead volume by 32% while maintaining a stable CAC through aggressive keyword bidding optimizations.
- Architected an automated lead scoring system using Salesforce and Clearbit that prioritized high-intent signals, driving $380K in influenced pipeline revenue.
- Prioritized bottom-of-funnel search terms over broad awareness campaigns, resulting in a 24% increase in MQL-to-SQL conversion rate.
- Mentored 2 junior marketing associates on experiment design principles and conversion rate optimization (CRO) frameworks.
- Ran 14 A/B tests on landing pages for Airtable Solutions, improving demo request conversion from 3.4% to 5.1%.
- Built a programmatic SEO framework for 12 industry-specific landing pages, generating 14,000 organic visits and 240 new leads within 6 months.
- Optimized the webinar registration funnel, increasing the attendee-to-demo rate from 18% to 26% through personalized email sequences.
- Chose to deprecate 3 underperforming display channels to reallocate $45K to high-intent retargeting, reducing overall cost-per-acquisition by 21%.
- Established a weekly experimentation cadence with the design team, shipping 8 landing page variants that improved lead quality scores by 15%.
- Developed 5 automated email nurture tracks for mid-market segments, resulting in a 22% lift in trial-to-paid conversion.
- Managed lead distribution for a team of 12 BDRs, ensuring 100% of high-priority leads were routed within 5 minutes of form submission.
- Refined lead capture forms by removing 3 low-value fields, increasing form completion rates by 29% without impacting lead quality.
Education
Skills
Growth Strategy · Experimentation · Funnel Optimization · Data Analysis · Paid Acquisition · SEO · A/B Testing · Google Ads · LinkedIn Ads · Salesforce · HubSpot · SQL · Landing Page Optimization · Conversion Optimization · Budget Management
What makes this resume effective
- This resume meets the hiring bar for Lead Generation Managers by demonstrating budget ownership, automated system architecture, and measurable funnel improvements.
- It highlights technical sophistication, such as when Brandon Robinson built an automated lead scoring system at Airtable using Salesforce and Clearbit to drive $380K in pipeline.
- The document proves channel-specific expertise by detailing how the programmatic SEO framework at Webflow generated 14,000 organic visits and 240 leads within six months.
How to write better bullet points
Managed the Google Ads account and wrote new copy for landing pages.
Owned $450K annual paid search budget, scaling lead volume by 32% while maintaining stable CAC through keyword bidding optimizations.
It shifts from a task description to ownership of a specific budget and a measurable outcome.
Ran A/B tests on the website to get more demo requests.
Ran 14 A/B tests on landing pages for Airtable Solutions, improving demo request conversion from 3.4% to 5.1%.
It quantifies the volume of experimentation and the precise impact on the conversion funnel.
Set up email sequences for new leads.
Developed 5 automated email nurture tracks for mid-market segments, resulting in a 22% lift in trial-to-paid conversion.
It specifies the audience segment and ties the activity to a revenue-driving conversion event.
Lead Generation Manager resume writing tips
- Link every budget-related bullet point to a specific efficiency metric like CAC or ROAS.
- Highlight the specific marketing technology stack used to build automated lead routing or scoring systems.
- Detail the volume and success rate of A/B tests to prove a commitment to systematic experimentation.
Common mistakes
- Focusing on lead volume without mentioning lead quality or down-funnel conversion rates.
- Listing tools without explaining how they were integrated to solve a specific growth bottleneck.
- Describing daily tasks instead of the strategic decisions made to reallocate budget or deprecate underperforming channels.
Frequently asked questions
Is this resume right for someone with 4 to 7 years of experience? Yes if you own strategy and budget; no if you are primarily focused on content execution without revenue accountability.
Yes if you own strategy and budget; no if you are primarily focused on content execution without revenue accountability.
Yes, if you have moved from executing campaigns to owning strategy and budget. No, if you are still primarily focused on content creation or basic social media posting without revenue accountability.
What if my background is in B2C instead of B2B SaaS? Yes, because CAC efficiency and channel scaling are universal; focus on acquisition wins and swap B2B metrics for customer volume.
Yes, because CAC efficiency and channel scaling are universal; focus on acquisition wins and swap B2B metrics for customer volume.
The core principles of CAC efficiency and channel scaling remain the same, so you should focus on your high-volume acquisition wins. You can replace the B2B-specific metrics like MQLs with customer acquisition or LTV metrics.
What if I don't have access to exact pipeline revenue figures? Use percentage improvements or proxy metrics like lead quality scores and conversion rate lifts to demonstrate your impact.
Use percentage improvements or proxy metrics like lead quality scores and conversion rate lifts to demonstrate your impact.
You can use percentage improvements or proxy metrics like lead quality scores or conversion rate lifts. In this resume, Brandon uses a mix of hard dollar amounts and percentage increases to provide a complete picture of impact.
How much should I change before applying? Keep the impact-heavy bullet structure but swap specific tools and skills to mirror the technical requirements of the job description.
Keep the impact-heavy bullet structure but swap specific tools and skills to mirror the technical requirements of the job description.
Keep the structure of the impact-heavy bullets but swap the specific tools for the ones in the job description. Ensure the skills section mirrors the technical requirements of the role you are targeting.
What do hiring managers focus on for Lead Generation Managers? They look for evidence of efficient spending and the ability to build automated systems, like lead scoring frameworks, that drive revenue.
They look for evidence of efficient spending and the ability to build automated systems, like lead scoring frameworks, that drive revenue.
They look for evidence that you can spend money efficiently to generate high-quality revenue opportunities. They prioritize candidates who show they can build systems, like the lead scoring framework shown here, rather than just running one-off campaigns.
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