Senior Brand Marketing Manager Resume Example
Hiring managers evaluating senior brand marketing managers look for full-funnel strategy ownership measured by sentiment growth, not creative execution focused on aesthetics.
This resume is for senior brand marketing managers who lead high-impact campaigns and manage significant agency budgets, but aren't yet responsible for global brand architecture or total department P&L. It also works for marketing managers looking to transition into senior-level brand leadership.
- Ownership of full-funnel brand strategy and multi-channel campaign execution
- Evidence of measurable brand sentiment or market penetration growth
- Experience managing external agency partners and cross-functional stakeholders
- Summary highlighting strategic ownership and budget scale
- Experience section organized by specific brand initiatives and results
- Skills categorized by strategic, creative, and operational competencies
Maya Thompson
Summary
Experience
- Spearheaded the 'Sysco Your Way' regional brand campaign, overseeing creative direction and media buying across 14 Texas markets to reach 2.4M unique customers.
- Drove a 38% increase in brand sentiment scores by redesigning the merchant-facing value proposition and implementing a targeted social media strategy.
- Directed 3 external creative agencies and a $1.5M annual budget, optimizing production workflows to reduce campaign turnaround time by 5 weeks.
- Mentored 4 marketing associates on brand identity guidelines and campaign analytics, resulting in their independent management of 12 local market activations.
- Defined a new localized brand positioning for the Dallas-Fort Worth region, prioritizing hyper-local community engagement over generic national creative to improve store loyalty.
- Increased private-label brand penetration by 29% through the execution of a multi-channel 'Fresh Local' campaign involving in-store signage and digital display ads.
- Led cross-functional reviews with category managers to align brand messaging with seasonal inventory, reducing wasted ad spend by $140K.
- Executed 5 comprehensive market research studies to identify consumer perception gaps, leading to a revised visual identity adopted across 120 regional locations.
- Built a centralized brand asset library for 15 North Texas hospital facilities, ensuring 100% compliance with corporate identity standards across all patient-facing materials.
- Accelerated patient acquisition for specialized services by 26% through a targeted 'Care Near You' brand awareness campaign.
- Managed a $450K departmental budget, reallocating funds from underperforming print media to digital search, which improved lead conversion by 34%.
Education
Skills
Brand Strategy · Brand Management · Campaign Development · Creative Direction · Market Research · Agency Management · Strategic Planning · Team Leadership · Budget Ownership · Executive Reporting · Marketing Operations · P&L Awareness · Adobe Creative Cloud · Google Analytics
What makes this resume effective
- This resume meets the hiring bar for a senior brand marketing manager by demonstrating full campaign ownership, agency leadership, and measurable improvements in brand sentiment.
- Notice how Maya Thompson’s role at Sysco highlights her management of a $1.5M budget and 3 external agencies, signaling readiness for high-stakes resource allocation.
- The Kroger entry shows strategic thinking by detailing how she prioritized hyper-local community engagement over national creative to solve a specific store loyalty problem.
How to write better bullet points
Managed brand campaigns and social media for the region.
Spearheaded the 'Sysco Your Way' campaign across 14 markets, reaching 2.4M customers and overseeing all media buying.
It defines the specific scope of the campaign and quantifies the reach to show senior-level impact.
Worked with agencies to create new ads.
Directed 3 external creative agencies and a $1.5M budget, optimizing workflows to reduce campaign turnaround time by 5 weeks.
It demonstrates operational leadership and efficiency gains rather than just passive collaboration.
Helped increase brand awareness for hospital services.
Accelerated patient acquisition for specialized services by 26% through a targeted 'Care Near You' brand awareness campaign.
It connects a brand activity directly to a core business objective like acquisition.
Senior Brand Marketing Manager resume writing tips
- Link creative direction to specific metrics like the 38% sentiment increase at Sysco.
- Detail agency management experience to prove you can scale impact through external partners.
- Highlight instances where you influenced cross-functional teams to align messaging with inventory.
Common mistakes
- Focusing only on creative 'look and feel' instead of explaining the business strategy behind brand decisions.
- Omitting the scale of budgets managed, which leaves recruiters guessing about your level of financial responsibility.
- Listing tasks like 'wrote copy' rather than 'mentored associates,' failing to show senior-level leadership and talent development.
Frequently asked questions
Is this resume right for someone with 6-8 years of experience? Yes, if you have moved from executing creative briefs to setting the strategy and owning the budget, rather than just producing content.
Yes, if you have moved from executing creative briefs to setting the strategy and owning the budget, rather than just producing content.
Yes, if you have moved from executing creative briefs to setting the strategy for those briefs. It is less effective if you are still primarily focused on content production without budget or agency oversight.
What if my background is in B2B instead of consumer-facing roles like Kroger or Sysco? Yes, because the structure emphasizes stakeholder alignment and value proposition design, which are universal brand leadership skills.
Yes, because the structure emphasizes stakeholder alignment and value proposition design, which are universal brand leadership skills.
The structure remains effective because it focuses on stakeholder alignment and value proposition design, which are universal brand leadership skills. You should emphasize how your brand strategy shortened sales cycles or improved lead quality.
What if I don't have access to exact sentiment scores or acquisition percentages? Use directional data or proxy metrics, such as the scale of facilities impacted or the successful adoption rates of new brand assets.
Use directional data or proxy metrics, such as the scale of facilities impacted or the successful adoption rates of new brand assets.
You can use directional data or proxy metrics, such as the number of facilities impacted or the successful adoption of a new brand library as seen in the HCA Healthcare section. Focus on the scale of the change you implemented.
How much should I change before applying? Keep ownership-focused bullets but update skills to match the job description, such as swapping agency management for in-house leadership.
Keep ownership-focused bullets but update skills to match the job description, such as swapping agency management for in-house leadership.
You should keep the focus on ownership bullets but update the skills to match the job description, such as switching agency management to in-house creative leadership if the company doesn't use agencies.
What do hiring managers focus on at this level? They focus on quantified impact on brand sentiment and budget optimization to ensure you can manage high-stakes resource allocation.
They focus on quantified impact on brand sentiment and budget optimization to ensure you can manage high-stakes resource allocation.
In this resume, Maya Thompson quantifies her impact on brand sentiment and budget optimization, which is the level of specificity recruiters expect when hiring senior leaders. They look for the ability to balance creative vision with financial constraints.
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