Senior Content Marketing Manager Resume Example
The bar for Senior Content Marketing Managers: full-funnel strategy ownership measured by revenue impact. High-volume publishing without business outcomes gets filtered out.
This resume is for senior content marketing managers who own global editorial roadmaps and manage million-dollar budgets, but aren't yet responsible for the entire marketing department's P&L or multi-channel growth strategy. Professionals moving from general marketing manager roles into this content-focused specialty will find this structure useful.
- Ownership of full-funnel content strategy and multi-channel editorial roadmaps
- Evidence of content performance tied directly to pipeline growth or revenue generation
- Experience managing cross-functional teams, significant budgets, or external agency partners
- Professional summary emphasizing strategic ownership and budget oversight
- Skills section categorized by technical competencies and strategic leadership
- Experience section prioritizing high-impact metrics over daily production tasks
Andres Cruz
Summary
Experience
- Defined the editorial roadmap for Dropbox for Business, producing 24 long-form whitepapers and 150 blog posts that increased organic traffic by 38%.
- Managed $1.2M annual content production budget, optimizing spend by bringing creative production in-house to save $145K in agency fees.
- Led a cross-functional team of 4 writers and 2 designers to launch a global brand campaign that generated 12,500 marketing-qualified leads.
- Spearheaded the migration of the resource library to a new CMS, improving page load speeds by 52ms and increasing content engagement rates by 28%.
- Owned the end-to-end content strategy for the Identity Cloud product line, resulting in a 31% increase in trial sign-ups over 18 months.
- Directed a comprehensive SEO audit and rewrite of 85 high-intent pages, securing top-3 rankings for 12 competitive industry keywords.
- Prioritized high-intent case studies over top-of-funnel blog content during Q3 2020, which accelerated sales cycle velocity by 14 days.
- Mentored 3 junior content specialists on performance analytics and SEO best practices, leading to their independent management of the corporate newsletter.
- Developed a technical blog series on edge computing that reached 450,000 unique monthly readers and established brand authority in the security space.
- Scaled the customer testimonial program from 2 to 15 published case studies per quarter, supporting the global sales team in closing $940K in new business.
- Engineered a content distribution framework across LinkedIn and Twitter that boosted social-referred traffic by 47% within the first year.
Education
Skills
Content Strategy · Content Creation · Editorial Planning · SEO · Brand Voice · Performance Analytics · Strategic Planning · Team Leadership · Budget Ownership · Executive Reporting · Marketing Operations · Google Analytics · Semrush · SQL
What makes this resume effective
- This resume meets the hiring bar for senior content marketing managers by demonstrating strategic budget management, technical SEO leadership, and measurable pipeline impact.
- Notice how Andres highlights managing a $1.2M budget at Dropbox, which signals the financial responsibility required for senior-level leadership roles.
- See how the Okta experience focuses on SEO audits and keyword rankings to prove that the candidate understands the technical mechanics of growth.
How to write better bullet points
Wrote blog posts and managed the editorial calendar for the company blog.
Defined the editorial roadmap for Dropbox for Business, producing 150 blog posts that increased organic traffic by 38%.
It replaces a list of tasks with a strategic roadmap and a specific growth metric.
Worked with the SEO team to improve our search engine rankings.
Directed a comprehensive SEO audit and rewrite of 85 high-intent pages, securing top-3 rankings for 12 competitive industry keywords.
It demonstrates leadership and technical expertise rather than passive collaboration.
Managed the content budget and worked with outside agencies.
Managed $1.2M annual content production budget, optimizing spend by bringing creative production in-house to save $145K in agency fees.
It shows fiscal responsibility and the ability to make strategic decisions that save the company money.
Senior Content Marketing Manager resume writing tips
- Link content production to bottom-line metrics like MQLs or trial sign-ups to prove your strategy works.
- Detail your experience managing budgets or external agencies to show operational maturity at this level.
- Highlight instances where you led cross-functional teams, such as designers or developers, to demonstrate influence.
Common mistakes
- Focusing on output volume instead of business outcomes. Hiring managers care more about the 38% traffic increase than the fact that you published 150 posts.
- Neglecting technical or operational skills like CMS migrations. Senior roles require an understanding of the infrastructure that supports content delivery and performance.
- Failing to show mentorship or team leadership. You must demonstrate how you upskilled others or managed external contributors even without a formal director title.
Frequently asked questions
Is this resume right for someone with 7-10 years of experience? Yes, if you have moved from execution to strategic budget ownership; no if your focus remains high-volume writing without roadmap influence.
Yes, if you have moved from execution to strategic budget ownership; no if your focus remains high-volume writing without roadmap influence.
Yes, if you have moved beyond execution into strategy and budget ownership. No, if your primary responsibility is still high-volume writing without influence over the broader editorial roadmap.
What if my experience is in B2C rather than B2B SaaS like this example? Yes, because strategy principles are the same; swap B2B metrics like MQLs for consumer-specific data like brand sentiment or conversion rates.
Yes, because strategy principles are the same; swap B2B metrics like MQLs for consumer-specific data like brand sentiment or conversion rates.
The principles of content strategy remain the same across industries. You should swap metrics like MQLs for conversion rate or brand sentiment as appropriate for your specific business model.
What if I don't have access to specific revenue or lead data? Yes, by using proxies like traffic growth, engagement rates, or operational improvements like page load speeds to demonstrate impact.
Yes, by using proxies like traffic growth, engagement rates, or operational improvements like page load speeds to demonstrate impact.
In this resume, Andres uses page load speeds and traffic growth as proxies for success. You can normalize partial data by focusing on engagement rates or operational improvements.
How much should I change before applying to a new role? Keep the impact-heavy bullet structure but swap specific SEO or analytics tools for the technology stack used by the target company.
Keep the impact-heavy bullet structure but swap specific SEO or analytics tools for the technology stack used by the target company.
You should keep the structure of the impact-heavy bullets but swap out specific tools like Semrush for whichever SEO or analytics stack the new company uses.
What do hiring managers focus on at this level? They look for evidence connecting content to business growth, specifically how editorial assets directly supported revenue or closing deals.
They look for evidence connecting content to business growth, specifically how editorial assets directly supported revenue or closing deals.
They look for the ability to connect content to business growth, as seen in the Cloudflare example where customer testimonials directly supported closing $940K in business.
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