Content Marketing Manager Resume Example
A Content Marketing Manager resume is evaluated on editorial strategy ownership measured by revenue pipeline impact, not high-volume publishing without business outcomes.
This resume is for professionals who own the end-to-end editorial lifecycle and SEO strategy, but aren't yet responsible for setting the global marketing vision or managing entire department budgets. It also works for Marketing or SEO specialists transitioning into this specialty.
- Ownership of the editorial calendar and multi-channel content distribution strategy
- Evidence of content performance tied directly to lead generation or revenue pipeline
- Reliability in maintaining brand voice and consistency across complex product campaigns
- Contact information followed by a concise professional summary
- Experience section organized with specific outcome-driven bullet points
- Skills section categorized by technical tools and core competencies
Miguel Lopez
Summary
Experience
- Drove a 28% increase in organic lead generation by overhauling the SEO strategy for the Asana Guide, targeting 50+ high-intent keywords.
- Spearheaded the editorial calendar for 12 integrated product campaigns, ensuring unified brand messaging across email, social, and web channels.
- Chose to reallocate 40% of the blog budget toward deep-dive white papers, generating 450 new MQLs and $240K in influenced pipeline revenue.
- Mentored 2 marketing interns on content performance tracking, establishing a weekly reporting dashboard used by the growth team.
- Produced 10 high-impact customer success case studies for the Salesforce Trailblazer series, resulting in a 33% increase in page-on-time metrics.
- Optimized email newsletter distribution for 92,000 subscribers, achieving a 24% click-through rate through iterative subject line testing.
- Prioritized the development of an internal style guide over third-party content curation, reducing brand inconsistency issues across 5 regional teams.
- Executed a multi-channel content distribution plan that grew the corporate LinkedIn audience by 18,500 followers in 18 months.
Education
Skills
Content Strategy · Content Creation · Editorial Planning · SEO · Brand Voice · Performance Analytics · Campaign Management · Marketing Strategy · Budget Tracking · Google Analytics · SEMrush · HubSpot · Contentful · A/B Testing
What makes this resume effective
- This resume meets the hiring bar for a Content Marketing Manager by demonstrating strategic SEO overhauls, budget reallocation for pipeline impact, and cross-functional campaign leadership.
- See how Miguel's experience at Asana highlights a specific choice to reallocate 40% of the blog budget toward high-value white papers, proving he understands ROI over mere output.
- Notice how the Salesforce entry quantifies the impact of a multi-channel distribution plan with a specific growth of 18,500 LinkedIn followers, showing clear ownership of audience expansion.
How to write better bullet points
Wrote blog posts for the company website.
Overhauled SEO strategy for the Asana Guide, targeting 50+ high-intent keywords to drive a 28% increase in organic leads.
It replaces a vague task with a specific initiative, a clear target, and a measurable business result.
Managed the email newsletter.
Optimized newsletter distribution for 92,000 subscribers, achieving a 24% click-through rate through iterative A/B testing.
It demonstrates technical proficiency in optimization and provides the scale of the impact.
Helped with marketing campaigns.
Spearheaded the editorial calendar for 12 integrated product campaigns, ensuring unified brand messaging across email, social, and web.
It shows leadership and the ability to coordinate complex projects across multiple channels.
Content Marketing Manager resume writing tips
- Connect content production directly to pipeline revenue or lead generation targets to meet impact expectations.
- Highlight instances where you prioritized high-impact projects over high-volume tasks to demonstrate strategic ownership.
- Document how you maintain brand consistency across different teams or channels to prove operational reliability.
Common mistakes
- Focusing on the volume of articles published instead of the business outcome those articles achieved.
- Listing tools like HubSpot or SEMrush without showing how they were used to improve campaign performance.
- Neglecting to show how content initiatives support other departments like Sales, Product, or Customer Success.
Frequently asked questions
Is this resume right for someone with 3-7 years of experience? Yes, if you are transitioning from content execution to strategic ownership. It is not designed for entry-level roles or executive management.
Yes, if you are transitioning from content execution to strategic ownership. It is not designed for entry-level roles or executive management.
Yes, if you are moving from execution-only tasks to strategy ownership. It is less suitable for entry-level internships or VP-level executive roles that require extensive people management history.
What if my background is in journalism rather than corporate marketing? Yes, by translating storytelling skills into brand voice metrics and showing how editorial rigor generates specific business outcomes.
Yes, by translating storytelling skills into brand voice metrics and showing how editorial rigor generates specific business outcomes.
Like Miguel's B.A. in Journalism, you should highlight how your storytelling skills translate into brand voice and audience engagement metrics. Focus on how your editorial rigor leads to business results.
What if I don't have access to revenue data like 'influenced pipeline'? Use engagement data like average time-on-page or audience growth to prove content effectiveness when revenue attribution is unavailable.
Use engagement data like average time-on-page or audience growth to prove content effectiveness when revenue attribution is unavailable.
Focus on top-of-funnel metrics like Miguel's 33% increase in page-on-time or audience growth numbers. These figures still prove content effectiveness and your ability to track performance.
How much should I change before applying? Maintain the outcome-focused bullet structure but swap specific software and industry keywords to match the requirements in the job description.
Maintain the outcome-focused bullet structure but swap specific software and industry keywords to match the requirements in the job description.
Keep the structure of the outcome-oriented bullets but swap the specific tools like Contentful or SEMrush for the ones listed in the job description. Ensure your specific industry keywords are reflected in the summary.
What do hiring managers focus on at this level? They prioritize the ability to balance creative storytelling with analytical rigor, specifically through quantified impact on lead generation.
They prioritize the ability to balance creative storytelling with analytical rigor, specifically through quantified impact on lead generation.
They look for the ability to balance creative production with analytical rigor. In this resume, Miguel quantifies his impact on organic lead generation, which is the level of specificity recruiters expect.
Related resume examples
Get a Content Marketing Manager resume recruiters expect
Use this example as a base and tailor it to your job description in seconds.
Generate my resume