SEO Manager Resume Example
An SEO Manager resume is evaluated on channel ownership measured by revenue attribution, not technical auditing without specific outcomes.
This resume is for SEO managers who own full-funnel strategy and channel growth, but aren't yet responsible for total marketing department P&L or cross-functional brand leadership.
- Ownership of programmatic SEO frameworks or scalable content systems
- Evidence of direct revenue impact and pipeline influence from organic search
- Mastery of technical health metrics, including Core Web Vitals and site architecture
- Skills section positioned at the top for immediate technical validation
- Experience entries structured with bulleted achievements rather than task lists
- Clean headers separating distinct professional roles and educational background
Brianna Taylor
Summary
Experience
- Built a programmatic SEO framework for 12 core product categories, generating 45,000 new organic sessions per month and increasing total monthly traffic by 32%.
- Scaled organic-sourced revenue by $480,000 through the optimization of high-intent landing pages and conversion funnels for enterprise-tier keywords.
- Managed a $120,000 annual budget for external link acquisition and content agency partnerships, achieving a 24% reduction in blended CAC.
- Prioritized Core Web Vitals remediation over new content production for two quarters, resulting in a 14% lift in mobile rankings across 50 highly competitive keywords.
- Implemented Schema markup across 200+ template pages, increasing rich snippet visibility and improving organic click-through rate (CTR) by 22%.
- Optimized top-of-funnel content strategy for the design blog, contributing to $310,000 in influenced annual recurring revenue (ARR) through improved lead attribution.
- Spearheaded a backlink audit and outreach campaign that secured 85 high-authority placements, increasing domain rating from 74 to 81.
- Ran 8 A/B tests on meta descriptions and page titles, identifying a winning variant that boosted organic traffic to the 'Business' category by 19%.
- Owned weekly technical SEO audits using Screaming Frog and Ahrefs, resolving 150+ crawl errors and 404 redirects to maintain a site health score above 92%.
- Developed 15 SEO-focused content briefs for the marketing team, targeting mid-funnel keywords that resulted in a 26% increase in organic leads for the corporate card product.
- Tracked and reported on organic keyword performance for 5 key product lines using Google Search Console and SEMrush to inform quarterly content planning.
Education
Skills
Technical SEO · Content Strategy · Link Building · Google Search Console · Ahrefs · Keyword Research · Growth Strategy · A/B Testing · Google Analytics · Funnel Analysis · SQL · Landing Page Optimization · Schema Markup · Core Web Vitals · Screaming Frog
What makes this resume effective
- This resume meets the hiring bar for SEO managers by demonstrating programmatic scaling, technical health remediation, and direct revenue attribution.
- At Webflow, Brianna Taylor built a programmatic framework that generated 45,000 new sessions, signaling an ability to create scalable systems rather than just one-off posts.
- See how the Canva experience links backlink acquisition to a specific domain rating increase from 74 to 81, providing the concrete proof of authority building that hiring managers value.
How to write better bullet points
Performed regular technical SEO audits and fixed crawl errors.
Owned weekly technical audits using Screaming Frog, resolving 150+ crawl errors to maintain a site health score above 92%.
It specifies the tools used and provides a clear benchmark for success instead of describing a generic task.
Wrote content briefs for the blog to help improve SEO.
Developed 15 SEO-focused content briefs targeting mid-funnel keywords, resulting in a 26% increase in organic leads for the corporate card product.
It connects content production to specific funnel stages and a measurable increase in lead generation.
Improved site speed and mobile performance.
Prioritized Core Web Vitals remediation over new content for two quarters, resulting in a 14% lift in mobile rankings for competitive keywords.
It demonstrates strategic trade-offs and shows the direct ranking impact of technical performance work.
SEO Manager resume writing tips
- Connect technical SEO fixes directly to ranking lifts or traffic recovery to prove their business value.
- Detail the specific scale of programmatic or automated efforts to show you can grow beyond manual tasks.
- Use attribution metrics like influenced ARR to demonstrate that your SEO strategy supports the entire sales funnel.
Common mistakes
- Over-indexing on vanity metrics like impressions without showing how they converted into leads or revenue.
- Failing to mention budget or agency management, which suggests a lack of experience in resource allocation.
- Listing technical audits as a recurring task rather than showing the specific outcomes of the fixes implemented.
Frequently asked questions
Is this resume right for someone with 3-5 years of experience? Yes if you own channel strategy and technical health, but no if your experience is limited to content execution without analytical ownership.
Yes if you own channel strategy and technical health, but no if your experience is limited to content execution without analytical ownership.
Yes, if you have moved from executing individual tasks to owning a channel's growth and strategy. No, if you are still primarily focused on content writing without technical or analytical ownership.
What if my background is in-house at a small startup rather than at companies like Webflow or Canva? Focus on the percentage of total company growth you influenced and the specific systems you built from scratch to prove your impact.
Focus on the percentage of total company growth you influenced and the specific systems you built from scratch to prove your impact.
Focus on the percentage of total company growth you influenced and the systems you built from scratch. If you lack experience at large-scale companies, highlight your ability to build a playbook where none existed previously.
What if I don't have access to revenue or ARR data? Use proxy metrics like conversion rate improvements, lead volume, or share of voice gains for high-value target keywords.
Use proxy metrics like conversion rate improvements, lead volume, or share of voice gains for high-value target keywords.
Use proxy metrics like conversion rate improvements, lead volume, or significant jumps in share of voice for target keywords. In this resume, Brianna Taylor uses influenced ARR and domain rating jumps, which is the level of specificity recruiters expect for this role.
How much should I change before applying? Keep the programmatic and technical frameworks, but update the specific tools and keyword categories to match your target industry.
Keep the programmatic and technical frameworks, but update the specific tools and keyword categories to match your target industry.
Keep the structure of the programmatic and technical bullets, as these are high-signal for professionals in this role. Change the specific tools and the keyword categories to match the industry of the company you are targeting.
What do hiring managers focus on at this level? They prioritize candidates who show they can manage a budget and focus on high-impact technical work over routine maintenance.
They prioritize candidates who show they can manage a budget and focus on high-impact technical work over routine maintenance.
They look for the ability to prioritize high-impact technical work over busy work and the capacity to manage a budget effectively. This resume signals that by highlighting a 24% reduction in blended CAC through strategic agency management.
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