PPC Manager Resume Example
PPC Managers get hired when they prove full-funnel budget ownership measured by ROAS, not by reporting tactical metrics like clicks or traffic.
This resume is for PPC Managers who own major growth channels and full-funnel strategy, but are not yet responsible for global marketing department budgets or cross-functional brand strategy.
- Ownership of high-budget search advertising campaigns and bid strategies
- Evidence of scaling channels while maintaining or improving efficiency metrics
- Proficiency in full-funnel optimization including landing pages and conversion tracking
- Experience section organized by specific channel impact and revenue contribution
- Skills section categorized by platform expertise and strategic capabilities
- Summary focused on budget scope and key performance indicators
David Evans
Summary
Experience
- Architected a restructured Google Ads account hierarchy for Figma Design and FigJam, implementing Value-Based Bidding that increased ROAS by 38%.
- Scaled the Bing Ads channel from $15k to $68k monthly spend while maintaining a stable CAC, contributing to a 22% increase in enterprise pipeline.
- Mentored 2 junior marketing associates on keyword research and negative keyword management, standardizing the campaign launch checklist for 5 global regions.
- Executed 14 landing page A/B tests, improving the sign-up funnel conversion rate from 4.2% to 6.1% and driving $340k in additional annual recurring revenue.
- Owned end-to-end management of search advertising campaigns, optimizing keyword bidding strategies to improve Quality Score from 6 to 8 across top-tier terms.
- Reduced annual wasted spend by $92k through aggressive negative keyword expansion and search term report auditing across 12 core campaigns.
- Prioritized high-intent 'Product Analytics' keywords over broader 'Data Software' terms, resulting in a 27% higher lead-to-opportunity conversion rate despite lower traffic volume.
- Launched localized search campaigns in 3 EMEA markets, adapting bidding strategies for regional competition and achieving a 15% lower CPC than US benchmarks.
- Managed daily budget pacing and bid adjustments for 5 core search campaigns, ensuring 100% budget utilization without overspending across 4 consecutive quarters.
- Implemented conversion tracking via Google Tag Manager for 12 unique landing pages, enabling more accurate attribution of $140k in quarterly ad spend.
- Developed a library of 45 responsive search ads (RSAs), testing different value propositions to identify top-performing messaging for the Airtable marketing persona.
Education
Skills
Google Ads · Bing Ads · Keyword Bidding · Quality Score Optimization · Landing Page Optimization · Conversion Tracking · Growth Strategy · A/B Testing · Google Analytics · Meta Ads · Funnel Analysis · SQL · Amplitude · Budget Management · Channel Scaling
What makes this resume effective
- This resume meets the hiring bar for PPC Managers by demonstrating full-funnel ownership, channel scaling expertise, and measurable ROAS improvements.
- At Figma, David Evans restructured the account hierarchy and implemented Value-Based Bidding, which signals the ability to build repeatable, scalable systems rather than just making tactical tweaks.
- See how the experience at Amplitude highlights a 27% higher lead-to-opportunity conversion rate, proving an understanding of lead quality over just traffic volume.
How to write better bullet points
Managed Google Ads account and updated keywords.
Architected a restructured Google Ads account hierarchy for Figma Design and FigJam, implementing Value-Based Bidding that increased ROAS by 38%.
It replaces a vague task with a specific strategic action and a measurable business outcome.
Ran A/B tests on landing pages.
Executed 14 landing page A/B tests, improving the sign-up funnel conversion rate from 4.2% to 6.1% and driving $340k in additional annual recurring revenue.
It quantifies the volume of testing and the resulting impact on the company's bottom line.
Handled Bing Ads spend.
Scaled the Bing Ads channel from $15k to $68k monthly spend while maintaining a stable CAC, contributing to a 22% increase in enterprise pipeline.
It demonstrates the ability to scale a channel significantly while maintaining efficiency and contributing to high-value pipeline.
PPC Manager resume writing tips
- Highlight specific bid strategies like Value-Based Bidding to show ownership of advanced account structures.
- Use metrics like ROAS and pipeline growth to prove you can scale channels efficiently under pressure.
- Include landing page A/B testing results to demonstrate a commitment to full-funnel conversion optimization.
Common mistakes
- Focusing only on traffic and clicks instead of down-funnel metrics like pipeline or revenue. PPC Managers are judged on ROI, so shift the narrative to business value.
- Failing to mention budget size or spend management. Hiring managers need to know you can handle the scale of their specific accounts without overspending.
- Listing tasks like 'keyword research' without the 'why.' Instead, explain how specific research led to a reduction in wasted spend or improved lead quality.
Frequently asked questions
Is this resume right for someone with 3-5 years of experience? Yes, if you have owned significant budgets and full-funnel strategy rather than just executing tactical tasks assigned by a senior lead.
Yes, if you have owned significant budgets and full-funnel strategy rather than just executing tactical tasks assigned by a senior lead.
Yes, if you have owned significant budgets and managed full-funnel strategy. It is less suitable for those who have only executed tasks assigned by a senior lead.
What if my background is in B2C instead of B2B SaaS? Yes, by swapping pipeline metrics for e-commerce revenue or acquisition costs while maintaining the focus on ROAS and channel efficiency.
Yes, by swapping pipeline metrics for e-commerce revenue or acquisition costs while maintaining the focus on ROAS and channel efficiency.
You can still use this structure by swapping enterprise pipeline for e-commerce revenue or customer acquisition. The focus remains on ROAS and channel efficiency regardless of the business model.
What if I don't have exact revenue metrics? Focus on technical efficiency gains like Quality Score improvements, which prove your ability to optimize performance and lower costs.
Focus on technical efficiency gains like Quality Score improvements, which prove your ability to optimize performance and lower costs.
Focus on technical efficiency gains like the Quality Score improvement from 6 to 8 seen in the Amplitude section. These metrics still prove you understand how to optimize for performance and cost.
How much should I change before applying? Keep the Action + Result bullet structure but update platforms and budget ranges to match the specific job description's requirements.
Keep the Action + Result bullet structure but update platforms and budget ranges to match the specific job description's requirements.
Keep the bullet structure that emphasizes Action + Result but update the specific platforms and budget ranges. Ensure the technologies listed match the requirements in the job description.
What do hiring managers focus on at this level? They look for responsible spend management and the ability to build scalable account systems, such as restructuring for Value-Based Bidding.
They look for responsible spend management and the ability to build scalable account systems, such as restructuring for Value-Based Bidding.
They look for evidence that you can manage significant spend responsibly and build systems that scale. The account restructuring shown in the Figma section is a primary signal of this capability.
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