Director of Growth Resume Example
A Director of Growth resume is evaluated on revenue ownership measured by incremental ARR, not tactical marketing execution.
This resume is for growth leaders who manage cross-functional teams and multi-million dollar budgets, but aren't yet responsible for company-wide P&L or setting the entire corporate vision.
- Ownership of high-level revenue targets and multi-million dollar budget allocation
- Evidence of building and leading cross-functional teams including engineering, data, and marketing
- Ability to design and scale experimentation frameworks that drive measurable ARR
- Professional experience section emphasizing team size and budget scope
- Skills section categorized by strategic leadership and technical growth tools
- Bullet points prioritized by large-scale financial outcomes and organizational impact
Nyla Adams
Summary
Experience
- Directed a 12-person cross-functional growth organization including marketing, data science, and engineering to manage the $15M annual performance marketing budget.
- Scaled the self-serve merchant funnel to generate $38M in incremental ARR by redesigning the onboarding flow and reducing time-to-first-transaction by 28%.
- Established a high-velocity experimentation framework that increased weekly test volume from 2 to 9, resulting in a 14% lift in checkout conversion rates for 5M+ merchants.
- Prioritized high-intent SEO content and organic loops over broad-reach paid social campaigns, saving $4.2M in annual marketing overhead while maintaining lead quality.
- Spearheaded the expansion of the driver referral program in the Northeast region, increasing driver supply by 35% and reducing referral cost-per-acquisition by $115.
- Optimized the Uber Eats driver activation funnel by removing 3 documentation friction points, which improved conversion from signup to first delivery by 22%.
- Built automated performance dashboards in Looker to track real-time channel efficiency, enabling the reallocation of $2.4M in quarterly spend toward higher-performing cohorts.
- Mentored 4 junior growth associates on experiment design and SQL-based data analysis, establishing a standardized reporting framework adopted by the global growth team.
- Engineered the first automated email lifecycle sequence for Square Register users, driving an 18% increase in 30-day retention for small business merchants.
- Owned the paid search strategy for the POS hardware division, scaling monthly spend from $50K to $450K while maintaining a 4:1 LTV:CAC ratio.
- Led cross-functional sprints with product engineers to implement server-side A/B testing, cutting experiment deployment time from 3 weeks to 4 days.
Education
Skills
Growth Strategy · Experimentation · Funnel Optimization · Data Analysis · Paid Acquisition · SEO · Growth Leadership · Team Management · Budget Ownership · Executive Communication · Roadmap Planning · Cross-Functional Leadership · SQL · Amplitude · Looker
What makes this resume effective
- This resume meets the hiring bar for a Director of Growth by demonstrating multi-million dollar budget ownership, cross-functional team leadership, and significant incremental ARR generation.
- Notice how Nyla Adams highlights directing a 12-person organization at Stripe, which signals the management maturity needed to lead diverse teams of engineers and data scientists.
- The resume shows strategic prioritization by mentioning the shift from broad-reach paid social to high-intent SEO content at Stripe, proving the ability to optimize for long-term efficiency.
How to write better bullet points
Managed the performance marketing budget and scaled paid ads.
Directed a $15M annual performance marketing budget, scaling monthly spend at Square from $50K to $450K while maintaining a 4:1 LTV:CAC ratio.
It replaces a vague activity with specific financial scope and a clear efficiency metric that proves strategic oversight.
Worked with engineers to run A/B tests on the website.
Established a high-velocity experimentation framework that increased weekly test volume from 2 to 9, resulting in a 14% lift in checkout conversion.
It shifts from passive participation to process ownership and quantifies the improvement in team velocity and business outcomes.
Hired and trained new members of the growth team.
Mentored 4 junior growth associates on experiment design and SQL, establishing a standardized reporting framework adopted by the global growth team.
It demonstrates the ability to build organizational capability and set standards that scale beyond a single direct report.
Director of Growth resume writing tips
- Highlight the size and composition of managed teams to prove leadership scope.
- Quantify total budget managed and the resulting incremental revenue or ARR.
- Detail the specific experimentation frameworks built to show scalable growth processes.
Common mistakes
- Focusing on tactical wins like CTR instead of revenue impact, as hiring managers need to see how your decisions moved the bottom line.
- Omitting cross-functional collaboration with engineering and product, which suggests a lack of leadership maturity and organizational influence.
- Ignoring unit economics while discussing scale, as scaling spend without maintaining LTV:CAC ratios indicates a lack of financial discipline.
Frequently asked questions
Is this resume right for someone with 8-10 years of experience? Yes if you manage teams and own a growth roadmap; no if you only execute campaigns without broader strategic or budget authority.
Yes if you manage teams and own a growth roadmap; no if you only execute campaigns without broader strategic or budget authority.
Yes, if the experience includes managing teams and owning a growth roadmap. No, if the focus remains solely on executing individual marketing campaigns without broader strategic or budget authority.
What if my background isn't in big tech like Stripe or Uber? Focus on the scale of your impact relative to company size, emphasizing the complexity of problems solved over brand prestige.
Focus on the scale of your impact relative to company size, emphasizing the complexity of problems solved over brand prestige.
Hiring managers value the complexity of the problems solved more than the brand name. Focus on the scale of your impact relative to the company size, such as the 18% retention increase Nyla achieved at Square.
What if I don't have metrics like this? Use percentage-based improvements or time-reduction metrics when hard revenue figures are unavailable to demonstrate impact.
Use percentage-based improvements or time-reduction metrics when hard revenue figures are unavailable to demonstrate impact.
Partial metrics or percentage-based improvements are acceptable when hard revenue figures are unavailable. In this resume, Nyla Adams quantifies a 28% reduction in time-to-first-transaction, which demonstrates high-impact efficiency even without disclosing the total dollar value.
How much should I change before applying? Maintain the core structure of cross-functional leadership, but update the specific tech stack like Amplitude or Looker to match the job description.
Maintain the core structure of cross-functional leadership, but update the specific tech stack like Amplitude or Looker to match the job description.
The core structure focusing on cross-functional leadership and financial outcomes should remain intact. Customizing the specific tools like Amplitude or Looker to match the target company's stack is necessary to show technical fit.
What do hiring managers focus on at this level? Managers prioritize evidence of scalable experimentation frameworks and the ability to lead diverse, multi-disciplinary teams toward revenue goals.
Managers prioritize evidence of scalable experimentation frameworks and the ability to lead diverse, multi-disciplinary teams toward revenue goals.
Evidence of the ability to scale growth processes and lead diverse teams is the primary signal. This resume highlights the creation of an experimentation framework that increased test volume, proving the candidate can build systems rather than just run one-off tests.
Related resume examples
Get a Director of Growth resume recruiters expect
Use this example as a base and tailor it to your job description in seconds.
Generate my resume