Head of Growth Resume Example
A Head of Growth resume is evaluated on full-funnel strategy ownership measured by ARR scaling, not tactical execution of individual marketing channels.
This resume is for professionals who own the entire growth function and set company-wide strategy, but are not yet responsible for full P&L across all business units or general management of an entire region.
- Ownership of full-funnel strategy and cross-functional growth roadmaps
- Evidence of significant revenue or user base scaling at a company-wide level
- Ability to manage large budgets and lead multidisciplinary teams of analysts and managers
- Experience listed in reverse-chronological order with clear title progression
- Bullet points led by strong action verbs and specific financial metrics
- Skills section categorized by strategic leadership and technical execution
Matthew Stewart
Summary
Experience
- Directed a team of 8 growth managers and analysts to scale Spotify Premium's acquisition, resulting in $18.4M in incremental annual recurring revenue.
- Architected a multi-variate experimentation framework for the checkout funnel, increasing trial-to-paid conversion by 24% over 4 consecutive quarters.
- Prioritized long-term retention metrics over short-term acquisition volume by deprecating 3 low-performing referral channels, reducing churn by 12% for new cohorts.
- Optimized paid acquisition strategy across search and social channels, cutting blended CAC by $14.20 while maintaining consistent lead volume.
- Spearheaded the Snap Map re-engagement program, driving 4.2M monthly active users back to the platform through targeted push notification experiments.
- Mentored 4 growth associates on SQL-based data analysis and A/B testing methodology, leading to the deployment of 45+ successful funnel tests.
- Chose to shift 40% of the marketing budget from brand awareness to performance-based influencer channels, achieving a 32% increase in app installs.
- Managed an $8.5M annual performance marketing budget, consistently hitting quarterly user acquisition targets within a 5% variance.
- Re-engineered the driver onboarding funnel, eliminating 4 friction points and improving completion rates from 18% to 26% in the New York market.
- Eliminated $1.2M in annual waste by identifying and removing fraudulent referral accounts through a new verification logic.
- Pivoted the referral program strategy from flat-fee incentives to tiered rewards, which increased high-frequency rider acquisition by 21%.
- Scaled the paid search channel for Lyft for Business, driving a 38% increase in corporate account sign-ups over 18 months.
- Owned the first-time user experience for the DoorDash mobile app, increasing the first-order conversion rate by 29% through personalized landing page experiments.
- Launched the first automated email lifecycle sequence for lapsed users, recovering 850,000 customers within the first year of implementation.
- Established localized SEO landing pages for 15 New York neighborhoods while pausing underperforming broad-match search terms to preserve budget.
Education
Skills
Growth Strategy · Experimentation · Funnel Optimization · Data Analysis · Paid Acquisition · SEO · Growth Leadership · Org Design · Executive Communication · Board Reporting · P&L Ownership · Strategic Planning · SQL · Tableau · Python
What makes this resume effective
- This resume meets the hiring bar for a Head of Growth by demonstrating full-funnel ownership, multi-million dollar revenue impact, and experience scaling high-performing teams.
- At Spotify, Matthew Stewart shows strategic prioritization by deprecating low-performing channels to improve long-term retention, proving he values sustainable growth over vanity metrics.
- The section for Snap highlights executive-level budget management of $8.5M, signaling the financial discipline needed to lead growth at a major tech organization.
How to write better bullet points
Managed the growth team and ran A/B tests on the website.
Directed a team of 8 growth managers to architect a multi-variate experimentation framework, increasing trial-to-paid conversion by 24%.
It replaces a vague task with specific team size, technical methodology, and a concrete conversion metric.
Ran paid ads on social media to get more users.
Optimized paid acquisition strategy across search and social channels, cutting blended CAC by $14.20 while maintaining lead volume.
It demonstrates efficiency and strategic optimization rather than just spending money to acquire traffic.
Helped bring back users who stopped using the app.
Spearheaded the Snap Map re-engagement program, driving 4.2M monthly active users back to the platform through targeted push notification experiments.
It identifies a specific product feature and quantifies the massive scale of the re-engagement success.
Head of Growth resume writing tips
- Connect every growth experiment to a top-level business outcome like ARR or churn reduction.
- Highlight team leadership by showing how you've mentored others to scale their own impact.
- Detail your budget management experience to prove you can handle significant financial responsibility.
Common mistakes
- Over-indexing on specific channel tactics like SEO or Facebook ads instead of holistic growth strategy.
- Focusing on top-of-funnel metrics like clicks while ignoring down-funnel retention and LTV.
- Failing to mention cross-functional collaboration with product, engineering, and finance teams.
Frequently asked questions
Is this resume right for someone with 10+ years of experience? Yes if you have shifted into strategic leadership and budget ownership, but no if your focus remains on individual marketing campaign execution.
Yes if you have shifted into strategic leadership and budget ownership, but no if your focus remains on individual marketing campaign execution.
Yes, if you have moved into strategic leadership and budget ownership. No, if your experience is still primarily focused on executing individual marketing campaigns rather than setting overall strategy.
What if my background is in B2B instead of B2C like this example? Yes, because the core principles are identical; simply swap consumer metrics for B2B signals like pipeline value and sales cycle velocity.
Yes, because the core principles are identical; simply swap consumer metrics for B2B signals like pipeline value and sales cycle velocity.
The principles of funnel optimization and data-driven strategy remain the same. You should focus on metrics like pipeline value, sales cycle acceleration, and account-based growth rather than consumer app installs.
What if I don't have access to exact revenue figures? Use percentage improvements or relative scale, such as doubling conversion rates, to demonstrate high-level impact without disclosing exact figures.
Use percentage improvements or relative scale, such as doubling conversion rates, to demonstrate high-level impact without disclosing exact figures.
You can use percentage improvements or relative scale to show impact. For example, doubling the conversion rate or increasing lead volume by a specific factor still signals high-level success.
How much should I change before applying? Retain the focus on strategic financial outcomes but swap specific tools and acquisition channels to align with the job description's requirements.
Retain the focus on strategic financial outcomes but swap specific tools and acquisition channels to align with the job description's requirements.
You should keep the focus on strategic outcomes but swap the specific tools and channels to match those mentioned in the job description. Ensure the most impressive financial wins remain prominent.
What do hiring managers focus on at this level? Recruiters look for executive-level impact and financial accountability, specifically your ability to drive significant incremental ARR.
Recruiters look for executive-level impact and financial accountability, specifically your ability to drive significant incremental ARR.
In this resume, Matthew Stewart quantifies $18.4M in incremental ARR. This is the exact type of high-level financial accountability and executive-level impact recruiters look for in growth leaders.
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