Sales Development Rep Resume Example
Sales Development Reps get hired when they prove consistent quota attainment, not by listing call and email activity volume.
This resume is for sales development reps who own the top-of-funnel prospecting and qualification process, but aren't yet responsible for closing deals or managing full sales cycles.
- Consistency in hitting or exceeding monthly meeting and pipeline targets
- Ability to qualify leads through effective discovery and objection handling
- Proficiency in sales tech stacks and CRM data management
- Skills section categorized by outreach channel and toolset
- Experience bullets beginning with quantitative performance metrics
- Professional summary focused on territory management and pipeline impact
Ana Rivera
Summary
Experience
- Generated $1.2M in qualified pipeline within the first 10 months, maintaining a 118% average quota attainment against quarterly targets.
- Designed and executed a multi-channel outreach sequence targeting Series B fintech accounts, resulting in a 22% increase in meeting set rates compared to the team baseline.
- Led 140+ discovery calls to qualify inbound and outbound leads, achieving an 85% conversion rate from initial meeting to qualified opportunity for the Account Executive team.
- Prioritized high-intent product usage signals over traditional cold list volume, which improved meeting quality and reduced Account Executive disqualification rates by 18%.
- Owned CRM hygiene for a territory of 450+ target accounts in Salesforce, ensuring 100% data accuracy for lead scoring and attribution.
Education
Skills
Cold Calling · Cold Email · LinkedIn Outreach · Lead Qualification · Salesforce · Objection Handling · Outreach.io · LinkedIn Sales Navigator · Discovery Calls · CRM Hygiene · Prospecting · Personalization at Scale · ICP Targeting · ZoomInfo · Gong
What makes this resume effective
- This resume meets the hiring bar for sales development reps by demonstrating consistent quota attainment, strategic multi-channel outreach, and high-quality lead qualification.
- See how Ana Rivera highlights her $1.2M in qualified pipeline at Amplitude to immediately establish her revenue impact.
- Notice how the bullet regarding the 22% increase in meeting set rates shows the candidate's ability to optimize outreach sequences rather than just making calls.
How to write better bullet points
Made cold calls and sent emails to prospects.
Executed a multi-channel outreach strategy across phone, email, and LinkedIn, resulting in 45 booked meetings per month.
It replaces vague activities with a specific strategy and a quantifiable outcome.
Qualified leads for the sales team.
Led 140+ discovery calls to qualify leads, maintaining an 85% conversion rate to qualified opportunities for Account Executives.
It demonstrates the scale of work and the high quality of the handoff to the closing team.
Used Salesforce to track leads.
Managed a territory of 450+ accounts in Salesforce, maintaining 100% data accuracy for lead scoring and attribution.
It highlights ownership of a specific territory and the reliability of the candidate's data management.
Sales Development Rep resume writing tips
- Lead with your average quota attainment percentage to prove consistent performance against targets.
- Specify the conversion rate from discovery calls to qualified opportunities to show lead quality.
- List the specific sales tools like Outreach.io or ZoomInfo used to manage your prospecting workflow.
Common mistakes
- Listing activity volume like calls or emails without mentioning the resulting meetings, which fails to show actual business impact.
- Neglecting to mention the specific ICP or industries targeted, making your prospecting experience seem too generic for specialized sales teams.
- Overlooking CRM hygiene or data accuracy, which are critical for smooth handoffs to Account Executives and accurate reporting.
Frequently asked questions
Is this resume right for someone with less than a year of experience? Yes, if you have reached full ramp and have at least two quarters of performance data to demonstrate your ability to hit targets.
Yes, if you have reached full ramp and have at least two quarters of performance data to demonstrate your ability to hit targets.
Yes, if you have reached full ramp and have at least two quarters of performance data to show. If you are still in training, focus more on your learning milestones and activity volume rather than deep pipeline metrics.
What if my background is in retail or hospitality rather than tech sales? Yes, if you translate customer service wins into outcomes like volume management, rejection handling, and hitting specific targets.
Yes, if you translate customer service wins into outcomes like volume management, rejection handling, and hitting specific targets.
Focus on your ability to handle rejection, manage high volumes of customer interactions, and hit specific targets. You should translate your customer service wins into 'outcomes' that mirror the qualification and resilience needed in this role.
What if I don't have exact pipeline dollar amounts for my work? Focus on meeting volume, quota attainment percentages, and peer rankings to demonstrate consistent performance without exact dollar amounts.
Focus on meeting volume, quota attainment percentages, and peer rankings to demonstrate consistent performance without exact dollar amounts.
You can emphasize your meeting volume, quota attainment percentages, or your ranking among peers. If you know the average deal size at your company, you can estimate the pipeline value based on the number of qualified meetings you booked.
How much should I change if I am applying for an Inbound vs Outbound role? For Inbound, emphasize speed to lead and scoring; for Outbound, focus on lead sourcing and your ability to build a pipeline from scratch.
For Inbound, emphasize speed to lead and scoring; for Outbound, focus on lead sourcing and your ability to build a pipeline from scratch.
If applying for Inbound, emphasize your speed to lead and lead scoring accuracy. For Outbound roles, keep the structure shown here but focus heavily on your ability to source your own leads and build sequences from scratch.
What do hiring managers focus on most at this level? Managers prioritize consistent quota attainment and a repeatable process for finding and qualifying high-value prospects.
Managers prioritize consistent quota attainment and a repeatable process for finding and qualifying high-value prospects.
In this resume, Ana Rivera quantifies her 118% average quota attainment, which is the level of consistency recruiters look for. They want to see that you have a repeatable process for finding and qualifying leads without constant supervision.
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