Demand Generation Specialist Resume Example
A Demand Generation Specialist resume is evaluated on pipeline contribution measured by MQL-to-SQL conversion rates, not top-of-funnel vanity metrics.
This resume is for Demand Generation Specialists who own channel-specific execution and campaign optimization, but aren't yet responsible for global marketing budgets or department-wide growth strategy.
- Proficiency in marketing automation and CRM tools like Salesforce or HubSpot
- Evidence of optimizing conversion rates and reducing acquisition costs
- Ability to translate campaign data into actionable pipeline improvements
- Skills section categorized by technical tool and marketing function
- Experience bullets starting with action-oriented verbs
- Education and project sections placed after professional experience
Camila Ortiz
Summary
Experience
- Owned the end-to-end execution of 4 paid search campaigns, optimizing the conversion funnel to increase MQL-to-SQL conversion by 14%.
- Executed an A/B testing experiment on landing page CTA copy that reduced CPL by 12% across the Salesforce Starter product line.
- Spearheaded a lead scoring refinement project in Salesforce, prioritizing high-intent signals which improved sales follow-up speed by 22%.
- Analyzed multi-channel performance data to reallocate $12,000 in underperforming ad spend toward high-intent LinkedIn segments.
- Developed 5 automated email nurture sequences for the HubSpot Academy funnel, reaching 15,000+ trial users.
- Streamlined the lead routing process between marketing automation and CRM, eliminating a 24-hour delay for 3,000 monthly inbound leads.
- Refined SEO metadata for 12 high-traffic blog posts, resulting in a 18% lift in organic lead capture over one quarter.
Education
Skills
Demand Generation · Pipeline Marketing · Marketing Automation · Lead Scoring · Attribution · Salesforce · Google Analytics · Google Ads · Meta Ads · A/B Testing · Email Marketing · SQL · Excel · HubSpot
Projects
B2B SaaS Funnel Audit
Conducted a comprehensive audit of a mock SaaS company's conversion funnel, identifying three major drop-off points in the signup flow and proposing 5 optimization tactics.
Google Analytics, Excel, Figma
Paid Social Strategy Case Study
Developed a multi-channel demand generation strategy for a fintech startup, focusing on reducing CAC through targeted LinkedIn and Meta ad sets.
Meta Ads Manager, LinkedIn Campaign Manager, Google Sheets
What makes this resume effective
- This resume meets the hiring bar for Demand Generation Specialist by demonstrating technical tool mastery, funnel optimization expertise, and data-driven budget reallocation.
- Notice how Camila Ortiz highlights the specific 14% increase in MQL-to-SQL conversion at Salesforce, proving her work directly impacts sales readiness.
- See how the HubSpot internship section focuses on process improvement, such as eliminating the 24-hour delay for 3,000 monthly inbound leads, which signals efficiency.
How to write better bullet points
Managed paid search campaigns for the team.
Owned the end-to-end execution of 4 paid search campaigns, optimizing the conversion funnel to increase MQL-to-SQL conversion by 14%.
It moves from passive management to active ownership with a specific, quantifiable revenue-focused outcome.
Updated SEO metadata for the company blog.
Refined SEO metadata for 12 high-traffic blog posts, resulting in a 18% lift in organic lead capture over one quarter.
It quantifies the scope of work and the resulting impact on lead generation rather than just listing a task.
Helped with lead scoring in Salesforce.
Spearheaded a lead scoring refinement project in Salesforce, prioritizing high-intent signals which improved sales follow-up speed by 22%.
It demonstrates leadership on a technical project and links it to a tangible improvement in sales efficiency.
Demand Generation Specialist resume writing tips
- Connect tool usage to a specific business outcome, like how Camila used Salesforce to improve sales follow-up speed by 22%.
- Highlight improvements in conversion rates or cost-per-lead to prove you understand the unit economics of demand generation.
- List specific platforms like LinkedIn or Meta to show you can navigate the nuances of different paid channels.
Common mistakes
- Focusing on vanity metrics like clicks or impressions instead of down-funnel metrics like MQLs, SQLs, or pipeline value.
- Listing tools without context; hiring managers need to see how you used HubSpot or Salesforce to solve a specific problem.
- Neglecting the sales hand-off process, which is critical for professionals in this role to demonstrate alignment with revenue goals.
Frequently asked questions
Is this resume right for someone with 1-3 years of experience? Yes if your focus is campaign execution; no if you are targeting leadership roles requiring total budget ownership and team management.
Yes if your focus is campaign execution; no if you are targeting leadership roles requiring total budget ownership and team management.
Yes, if your work focuses on campaign execution and channel optimization. No, if you are applying for leadership roles requiring team management and total budget ownership.
What if my background is in B2C instead of B2B SaaS? Yes, because conversion optimization principles apply across both; simply swap B2B metrics for B2C-specific goals like ROAS or direct conversions.
Yes, because conversion optimization principles apply across both; simply swap B2B metrics for B2C-specific goals like ROAS or direct conversions.
The core principles of conversion optimization and data analysis remain the same. You can swap the B2B metrics like MQL-to-SQL for B2C-specific goals like ROAS or direct conversions.
What if I don't have metrics as specific as these? Focus on percentage improvements or total volume reached to demonstrate your optimization process even without absolute revenue figures.
Focus on percentage improvements or total volume reached to demonstrate your optimization process even without absolute revenue figures.
You can focus on the percentage improvements or volume of work, such as the 15,000+ users reached in the HubSpot example. Emphasizing the process of optimization is often as valuable as the final number.
How much should I change before applying? Keep the structure but swap specific tools and paid channels to match the job description, ensuring technical alignment for every application.
Keep the structure but swap specific tools and paid channels to match the job description, ensuring technical alignment for every application.
The structure should remain, but the specific tools and channel names must match the job description. In this resume, Camila highlights LinkedIn and Meta Ads, which should be swapped if the target role focuses on SEO or Email.
What do hiring managers focus on for Demand Generation Specialists? They prioritize technical tool proficiency combined with an obsession for the funnel and the ability to reallocate budget based on performance.
They prioritize technical tool proficiency combined with an obsession for the funnel and the ability to reallocate budget based on performance.
They look for a combination of technical tool proficiency and an obsession with the funnel. As seen in Camila's Salesforce experience, the ability to reallocate budget based on performance is a high-value signal.
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