PPC Specialist Resume Example
A PPC Specialist resume is evaluated on performance ownership measured by CAC efficiency, not total spend management without accountability for results.
This resume is for PPC Specialists who manage daily campaign operations and budget optimizations across search and social channels, but are not yet responsible for total marketing department P&L or global growth strategy.
- Proficiency in managing high-intent search campaigns and automated bid strategies
- Evidence of data-driven optimizations that lower CAC or improve ROAS
- Ability to execute landing page tests and technical tracking audits
- Experience section highlighting specific channel metrics and budget scale
- Technical skills grouped by platform and analytical tool
- Projects section demonstrating technical automation and auditing capabilities
Hana Malik
Summary
Experience
- Managed 12 high-intent search campaigns in Google Ads, implementing automated bidding strategies that increased impression share for core product terms by 19%.
- Reduced account-wide CAC from $94 to $78 by eliminating underperforming placements and refining negative keyword lists across 4 major product categories.
- Prioritized bottom-of-funnel search terms over broad awareness keywords, reallocating $12,500 in monthly spend to drive a 15% increase in high-value enterprise demo requests.
- Launched 5 A/B tests for landing page headlines and CTA placements using Google Optimize, resulting in an 11% average lift in sign-up conversion rates.
- Built a comprehensive keyword research framework for the Segment Connections product launch, identifying 180+ high-volume search terms for the initial campaign rollout.
- Optimized ad copy for 8 display campaigns, achieving a 0.92% CTR improvement and driving 3,500 additional monthly site visits within the first quarter.
- Audited conversion tracking tags in Google Tag Manager for the developer documentation funnel, resolving data discrepancies that affected 12% of reported lead attribution.
Education
Skills
Google Ads · Bing Ads · Keyword Bidding · Quality Score Optimization · Landing Page Optimization · Conversion Tracking · Google Analytics 4 · Meta Ads · A/B Testing · Google Tag Manager · Excel · SQL · Reporting · Campaign Execution
Projects
SaaS Bidding Automation Script
Developed a Python-based script that interfaces with the Google Ads API to automatically adjust bids based on real-time weather and regional performance data.
Python, Google Ads API, Pandas, JSON
What makes this resume effective
- This resume meets the hiring bar for PPC Specialists by demonstrating campaign ownership, measurable CAC reduction, and technical proficiency in tracking and automation.
- Notice how Hana Malik at Notion specifically highlights reallocating $12,500 in monthly spend, which signals a level of budget stewardship and decision-making beyond simple task execution.
- See how the Segment internship entry includes an audit of Google Tag Manager, proving the technical reliability needed to ensure data accuracy across the funnel.
How to write better bullet points
Managed Google Ads account and added new keywords monthly.
Managed 12 high-intent search campaigns in Google Ads, implementing automated bidding strategies that increased impression share for core product terms by 19%.
It replaces a generic task with specific scale, strategy type, and a measurable outcome.
Helped with landing page testing to improve results.
Launched 5 A/B tests for landing page headlines and CTA placements using Google Optimize, resulting in an 11% average lift in sign-up conversion rates.
It quantifies the volume of work and ties the specific testing tool to a clear conversion metric.
Fixed tracking issues in Google Tag Manager.
Audited conversion tracking tags in Google Tag Manager for the developer documentation funnel, resolving data discrepancies that affected 12% of reported lead attribution.
It identifies the specific funnel and the magnitude of the data problem solved for the business.
PPC Specialist resume writing tips
- Detail specific bid strategies used, such as automated or manual bidding, to prove platform mastery.
- Quantify how your optimizations directly impacted the bottom line, like reducing CAC or increasing demo requests.
- Highlight technical wins like resolving tracking discrepancies to show you can maintain data integrity.
Common mistakes
- Focusing only on total spend rather than efficiency metrics like ROAS or CAC, which suggests a lack of accountability for results.
- Vague descriptions of keyword management that fail to mention intent or volume, making the work sound administrative rather than strategic.
- Ignoring the post-click experience by failing to mention landing page tests or conversion optimization efforts.
Frequently asked questions
Is this resume right for someone with 1-3 years of experience? Yes, if focused on channel execution and optimization, though it lacks the management scope required for Director-level roles.
Yes, if focused on channel execution and optimization, though it lacks the management scope required for Director-level roles.
Yes, if you are focused on channel-specific execution and optimization. It is less suitable if you are applying for Director-level roles that require managing people and multi-million dollar cross-channel budgets.
What if my background is only in one channel like Meta Ads? Yes, provided you demonstrate analytical rigor and platform-specific levers like creative testing or audience scaling to drive efficiency.
Yes, provided you demonstrate analytical rigor and platform-specific levers like creative testing or audience scaling to drive efficiency.
That is fine as long as you demonstrate the same level of analytical rigor shown here. Focus on how you optimized that specific platform's unique levers, such as creative testing or audience scaling, rather than search-specific keywords.
What if I don't have access to exact CAC or revenue numbers? Yes, use proxy metrics like impression share or conversion rate lifts to signal success when bottom-funnel revenue data is unavailable.
Yes, use proxy metrics like impression share or conversion rate lifts to signal success when bottom-funnel revenue data is unavailable.
You can still show impact by using proxy metrics or channel-specific gains. In this resume, Hana uses a 19% increase in impression share and an 11% lift in conversion rates to signal success when broader financial data might be restricted.
How much should I change before applying? Keep the metric-heavy structure but swap the industry context and match technical tools like Google Tag Manager mentioned in the job description.
Keep the metric-heavy structure but swap the industry context and match technical tools like Google Tag Manager mentioned in the job description.
Keep the structure of the metrics-heavy bullets but swap the B2B SaaS context for your specific industry. Ensure you mirror the technical skills like Google Tag Manager or SQL if the job description specifically requires them for their tech stack.
What do hiring managers focus on at this level? They focus on platform fluency and the ability to find waste or capitalize on high-performing segments without constant supervision.
They focus on platform fluency and the ability to find waste or capitalize on high-performing segments without constant supervision.
They look for platform fluency, which is the ability to navigate ad managers and analytics tools to find waste. They want to see that you can capitalize on high-performing segments without constant supervision or hand-holding.
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