SEO Specialist Resume Example
SEO Specialists get hired when they prove technical and content ownership driving revenue-aligned traffic, not by listing rankings without business context.
This resume is for professionals who manage keyword research, technical audits, and content optimization, but aren't yet responsible for global search strategy or multi-million dollar budget allocation.
- Proficiency in technical auditing and site health maintenance
- Ability to translate keyword research into measurable traffic gains
- Ownership of specific search channels or content categories
- Contact information and professional summary at the top
- Skills section categorized by technical and strategic competencies
- Experience and projects listed in reverse chronological order
Amir Hassan
Summary
Experience
- Audited and resolved 14 crawl errors and schema markup issues, improving Core Web Vitals and increasing mobile search visibility by 18% for the Segment Documentation site.
- Designed and executed 5 A/B tests on meta descriptions and H1 tags for high-intent landing pages, driving a 12% lift in click-through rate (CTR) and reducing CAC for organic leads.
- Prioritized the optimization of 12 middle-of-the-funnel blog posts over new content production for Q1, resulting in a 28% increase in demo requests from organic traffic.
- Established a keyword tracking system for 250+ target terms using Ahrefs, providing weekly performance insights that identified a $14,500 opportunity in untapped search volume.
- Researched and identified 45 high-opportunity keywords for the Figma Community pages, leading to the creation of 5 new SEO-optimized templates that attracted 12,000 new users.
- Optimized image alt-text and file sizes across the Figma Blog, reducing average page load time by 320ms and improving indexing efficiency for the design channel.
- Executed a backlink outreach campaign targeting design publications, securing 8 high-authority placements that increased domain rating (DR) and organic authority.
Education
Skills
Technical SEO · Content Strategy · Link Building · Google Search Console · Ahrefs · Keyword Research · Google Analytics · SQL · Core Web Vitals · Screaming Frog · SEMrush · HTML/CSS · A/B Testing · Excel
Projects
Technical SEO Site Audit Framework
Developed a comprehensive 50-point technical audit checklist and automated reporting template for identifying broken links and redirect loops.
Screaming Frog, Google Sheets, SQL, Data Studio
What makes this resume effective
- This resume meets the hiring bar for SEO Specialists by demonstrating technical site health ownership, data-driven content optimization, and clear alignment between activity and revenue.
- At Segment, Amir resolved crawl errors and schema issues to drive an 18% increase in mobile visibility, showing the direct impact of technical maintenance.
- The Figma internship entry highlights the creation of 5 templates that attracted 12,000 users, proving the ability to turn research into high-volume results.
How to write better bullet points
Did keyword research for the company blog.
Identified 45 high-opportunity keywords for the Figma Community pages, resulting in 5 new templates that attracted 12,000 new users.
It replaces a vague task with specific volume, a concrete deliverable, and a clear user acquisition outcome.
Fixed technical errors on the website.
Audited and resolved 14 crawl errors and schema issues, improving Core Web Vitals and increasing mobile search visibility by 18%.
This demonstrates technical ownership and quantifies the resulting improvement in site performance and visibility.
Ran A/B tests on landing pages.
Executed 5 A/B tests on meta descriptions and H1 tags, driving a 12% lift in CTR and reducing organic lead acquisition costs.
It links specific on-page optimizations to both engagement metrics and financial efficiency.
SEO Specialist resume writing tips
- Connect technical fixes to specific search visibility metrics rather than just listing the tool used.
- Highlight your ability to prioritize high-impact content over sheer volume to show strategic thinking.
- Quantify your keyword research by including specific ranking improvements, such as achieving #1 ranking for 5 high-value keywords, alongside metrics like the 22% increase in organic sign-ups.
Common mistakes
- Focusing only on rankings without mentioning traffic or conversions, which fails to prove business value.
- Listing tools like Ahrefs or Screaming Frog without explaining the specific insights you extracted from them.
- Ignoring technical SEO entirely in favor of content, as specialists are expected to handle both site health and on-page work.
Frequently asked questions
Is this resume right for someone with only an internship and one full-time role? Yes, provided you demonstrate end-to-end ownership of specific metrics and campaigns rather than just assisting with tasks.
Yes, provided you demonstrate end-to-end ownership of specific metrics and campaigns rather than just assisting with tasks.
Yes, if you can show you have owned specific metrics and executed end-to-end campaigns. No, if you are applying for a leadership role that requires managing a team of analysts or setting department-wide strategy.
What if my experience is in-house rather than at a high-growth tech company? Yes, because the scale of the site and the specific growth percentages achieved are more important than the company name.
Yes, because the scale of the site and the specific growth percentages achieved are more important than the company name.
The principles of growth remain the same regardless of the company name. Focus on the scale of the site you managed and the specific growth percentages you achieved to demonstrate your competence.
What if I don't have access to revenue data or CAC numbers? Emphasize organic sessions, keyword rankings, and visibility increases as proxies for business impact if financial data is unavailable.
Emphasize organic sessions, keyword rankings, and visibility increases as proxies for business impact if financial data is unavailable.
In this resume, Amir uses CTR and visibility increases as proxies for impact. If you lack financial data, emphasize metrics like organic sessions, keyword rankings, or lead volume to prove your value.
How much should I change if I specialize more in link building than technical SEO? Keep the existing structure but replace technical bullets with metrics regarding high-authority placements and outreach success.
Keep the existing structure but replace technical bullets with metrics regarding high-authority placements and outreach success.
Keep the existing structure but swap the technical-heavy bullets for outreach metrics. You should focus on the number of high-authority placements secured, similar to the Figma internship example.
What do hiring managers focus on most at this level? They look for the full workflow: using tools like Google Search Console to identify a problem and implementing a fix that drives measurable results.
They look for the full workflow: using tools like Google Search Console to identify a problem and implementing a fix that drives measurable results.
They look for evidence that you can identify a problem using tools like Google Search Console and implement a fix. This resume highlights that exact workflow by showing the transition from audit to 18% visibility gain.
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