Paid Social Specialist Resume Example
Paid Social Specialists get hired when they prove ownership of ROAS and CAC through creative testing cycles, not by reporting vanity metrics like reach or impressions.
This resume is for Paid Social Specialists who manage daily campaign execution and creative testing cycles across multiple platforms, but aren't yet responsible for global media strategy or seven-figure monthly budgets.
- Ownership of platform-specific campaign execution and budget pacing
- Evidence of ROAS or CAC improvements through creative and audience testing
- Proficiency in translating platform data into actionable performance reports
- Experience section prioritized by platform-specific outcomes
- Skills categorized by technical platforms and analytical tools
- Project section highlighting technical attribution and audit capabilities
Brandon Green
Summary
Experience
- Owned end-to-end execution of 14 creative testing cycles on Meta Ads, identifying high-performing video assets that improved click-through rates by 22%.
- Reduced CAC for the mid-market segment by 15% through granular audience targeting and the implementation of Advantage+ shopping campaigns.
- Managed a $25,000 monthly budget across LinkedIn and TikTok, scaling top-of-funnel traffic by 12,000 monthly visitors while maintaining lead quality standards.
- Prioritized retargeting spend on high-intent webinar leads over broad brand awareness campaigns, resulting in a $12,000 reduction in wasted ad spend over two quarters.
- Launched 8 prospecting campaigns on Meta Ads targeting student and small business segments, driving 4,500 new trial sign-ups.
- Increased conversion rate on trial sign-up landing pages by 12% by executing A/B tests on ad copy and call-to-action buttons.
- Developed a weekly performance dashboard in Google Sheets using SQL and Supermetrics to track ROAS across three active channels for the growth team.
Education
Skills
Meta Ads · LinkedIn Ads · TikTok Ads · Paid Social Strategy · Creative Testing · Audience Targeting · Google Analytics · A/B Testing · SQL · Excel · Campaign Execution · Reporting · Figma · ROAS Optimization
Projects
SaaS Attribution Model
Built a custom attribution tracking system to map the customer journey from first ad click to conversion, identifying a 14% discrepancy in platform-reported data.
SQL, Google Sheets, GA4, Supermetrics
E-commerce Creative Audit
Conducted a comprehensive audit of 50+ social ad creatives for a consumer brand, resulting in a 20% lift in engagement through data-backed design recommendations.
Figma, Meta Ads Manager, Excel
What makes this resume effective
- This resume meets the hiring bar for Paid Social Specialists by demonstrating end-to-end campaign ownership, data-driven creative testing, and measurable CAC reduction.
- Notice how Brandon Green highlights the execution of 14 creative testing cycles on Meta Ads at Segment, which signals a high velocity of learning and optimization.
- See how the Notion experience uses specific metrics like 4,500 new trial sign-ups to prove that even early-career roles can deliver significant volume.
How to write better bullet points
Managed Meta Ads and TikTok campaigns.
Owned execution of 14 creative testing cycles on Meta Ads, identifying assets that improved CTR by 22%.
It replaces a vague task with a specific volume of work and a measurable performance outcome.
Helped with reporting for the growth team.
Developed a weekly performance dashboard using SQL and Supermetrics to track ROAS across three active channels.
It demonstrates technical initiative and the ability to provide actionable data for stakeholders.
Ran prospecting campaigns for new users.
Launched 8 prospecting campaigns on Meta Ads targeting student segments, driving 4,500 new trial sign-ups.
It specifies the audience, the scale of the effort, and the exact conversion impact.
Paid Social Specialist resume writing tips
- Link every campaign mention to a specific KPI like ROAS or CAC to prove outcome ownership.
- Detail the volume of creative tests run to show your ability to manage high-throughput optimization.
- Explicitly mention the specific platforms managed, such as Meta or TikTok, to verify technical proficiency.
Common mistakes
- Focusing on vanity metrics like likes or impressions instead of bottom-line conversion data that managers actually care about.
- Failing to mention the specific budget sizes managed, leaving recruiters guessing about your level of responsibility and scale.
- Listing platform names without explaining the specific tactics used, such as Advantage+ shopping or granular retargeting strategies.
Frequently asked questions
Is this resume right for someone with 1-3 years of experience? Yes, if focusing on channel execution and reporting. No, if applying for leadership roles requiring cross-functional strategy and department oversight.
Yes, if focusing on channel execution and reporting. No, if applying for leadership roles requiring cross-functional strategy and department oversight.
Yes, if you are focused on channel-specific execution and reporting. No, if you are applying for leadership roles overseeing entire marketing departments and cross-functional strategy.
What if I have only worked in B2B or B2C, but not both? Yes, because platform mastery and testing methodology are transferable if you demonstrate clear audience targeting principles within your niche.
Yes, because platform mastery and testing methodology are transferable if you demonstrate clear audience targeting principles within your niche.
Most hiring managers look for platform mastery and testing methodology first. You can adapt the examples to show how you applied audience targeting principles within your specific niche or industry.
What if I don't have access to exact ROAS or revenue data? Focus on metrics you did influence, such as CTR improvements, lead volume, or sign-up counts, to show a well-rounded impact on the marketing funnel.
Focus on metrics you did influence, such as CTR improvements, lead volume, or sign-up counts, to show a well-rounded impact on the marketing funnel.
Focus on the metrics you did influence, such as CTR improvements or lead volume. In this resume, Brandon Green uses a mix of CTR, CAC, and sign-up counts to show a well-rounded impact.
How much should I change the project section? Replace projects with your specific technical wins, but keep the focus on solving business problems and align tools with the target job requirements.
Replace projects with your specific technical wins, but keep the focus on solving business problems and align tools with the target job requirements.
You should replace the projects with your own technical wins, but keep the focus on how those projects solved a specific business problem. Ensure the tools mentioned align with the technologies in the job description.
What do hiring managers focus on for professionals in this role? They prioritize evidence of budget trustworthiness and a systematic approach to creative and audience testing to ensure repeatable performance.
They prioritize evidence of budget trustworthiness and a systematic approach to creative and audience testing to ensure repeatable performance.
They look for evidence that you can be trusted with a budget and that you have a systematic approach to testing. The focus on creative cycles and audience granularity in this example provides that signal.
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