Email Marketing Specialist Resume Example
An Email Marketing Specialist resume is evaluated on campaign optimization measured by conversion lift, not list volume or tool-based execution.
This resume is for email marketing specialists who own campaign execution and lifecycle automation, but aren't yet responsible for global channel strategy or multi-million dollar budget allocation.
- Proficiency in marketing automation platforms and lifecycle triggers
- Evidence of campaign optimization through A/B testing and segmentation
- Ability to translate raw subscriber data into actionable performance insights
- Skills section categorized by technical and functional competencies
- Experience bullets beginning with specific performance outcomes
- Projects section highlighting independent application of core tools
Maria Castro
Summary
Experience
- Executed 12 A/B tests on onboarding email subject lines and CTA placements, driving a 14% increase in trial-to-paid conversion for the self-serve channel.
- Built automated segmentation logic for 45,000 users based on product usage triggers, reducing unsubscribe rates by 18% through more relevant content delivery.
- Prioritized automated lifecycle drips over manual weekly newsletters for the developer segment, saving 10 hours of production time weekly while maintaining a 22% open rate.
- Eliminated redundant third-party list cleaning services by building an in-house SQL-based validation workflow, saving $8,500 in annual licensing costs.
- Audited the primary marketing database of 85,000 records, improving sender reputation and increasing inbox placement by 12% across major providers.
- Refined the reactivation email funnel for churned users, resulting in 2,500+ successful account log-ins over a 3-month period.
- Developed 5 responsive HTML/CSS email templates for the 'Back to School' campaign, ensuring 100% rendering accuracy across mobile and desktop clients.
- Launched 4 lifecycle nurture sequences for new workspace creators, achieving a 32% click-to-open rate on the initial welcome series.
- Spearheaded a weekly campaign performance dashboard in Google Sheets using SQL to pull raw event data, identifying high-performing content niches for the Q3 strategy.
Education
Skills
Email Marketing · Marketing Automation · Lifecycle Marketing · Segmentation · A/B Testing · Deliverability · Google Analytics · SQL · HTML/CSS · Excel · Reporting · Campaign Execution · Customer.io · Figma
Projects
SaaS Growth Newsletter Optimization
Managed a personal weekly newsletter focused on SaaS trends, growing the list to 1,200 subscribers with a 45% average open rate through targeted LinkedIn acquisition.
Substack, Google Analytics, Canva, Mailchimp
What makes this resume effective
- This resume meets the hiring bar for email marketing specialists by demonstrating technical platform proficiency, campaign optimization through testing, and data-driven insights.
- Notice how Maria's tenure at Airtable highlights a 14% increase in trial-to-paid conversion, proving she understands how email impacts the bottom line.
- See how the Notion internship bullets use specific numbers, like the 2,500+ successful log-ins, to show the scale of her impact even in a junior role.
How to write better bullet points
Sent weekly newsletters to the customer base.
Executed 12 A/B tests on onboarding email subject lines and CTA placements, driving a 14% increase in trial-to-paid conversion.
It shifts from a passive task description to a results-oriented achievement with specific metrics.
Cleaned the email list to improve performance.
Audited the primary marketing database of 85,000 records, improving sender reputation and increasing inbox placement by 12%.
It provides the scale of the database and the specific technical outcome of the cleanup effort.
Helped with the reactivation email campaign.
Refined the reactivation email funnel for churned users, resulting in 2,500+ successful account log-ins over a 3-month period.
It quantifies the success of the initiative and defines the specific user segment targeted.
Email Marketing Specialist resume writing tips
- Connect automation workflows to specific business goals like trial conversion or churn reduction.
- Detail the specific variables tested in A/B experiments to show a methodical approach to optimization.
- Reference specific data tools like SQL or Google Analytics used to generate your performance reports.
Common mistakes
- Focusing only on 'sent' volume instead of engagement or conversion metrics.
- Listing tools without describing the specific workflows or logic built within them.
- Neglecting to mention deliverability and list health maintenance, which are critical for inbox placement.
Frequently asked questions
Is this resume right for someone with 1-3 years of experience? Yes if you own specific performance metrics; no if you are targeting leadership roles that require managing a team of specialists.
Yes if you own specific performance metrics; no if you are targeting leadership roles that require managing a team of specialists.
Yes, if you have moved past basic execution into owning specific metrics. No, if you are seeking a leadership role managing a team of specialists.
What if I have experience in E-commerce instead of SaaS? Yes, because core principles are identical; swap SaaS metrics for e-commerce signals like repeat purchase rate and cart recovery.
Yes, because core principles are identical; swap SaaS metrics for e-commerce signals like repeat purchase rate and cart recovery.
The core principles of lifecycle marketing and segmentation remain the same across industries. You should swap the SaaS-specific metrics for e-commerce ones like Repeat Purchase Rate or Cart Recovery Rate.
What if I don't have access to exact conversion data? Focus on secondary metrics like open rates or process improvements and the volume of experiments conducted to show methodical optimization.
Focus on secondary metrics like open rates or process improvements and the volume of experiments conducted to show methodical optimization.
In this resume, Maria uses a mix of primary metrics like conversion and secondary metrics like open rates. You can emphasize process improvements or volume of experiments if revenue data is unavailable.
How much should I change before applying? Keep the automation structure but update tools and metrics to match the specific ESP and business goals mentioned in the job description.
Keep the automation structure but update tools and metrics to match the specific ESP and business goals mentioned in the job description.
Keep the structure of the automation and segmentation bullets but update the specific tools to match the job description. Ensure the technical skills section highlights the specific ESP mentioned in the posting.
What do hiring managers focus on at this level? Hiring managers look for a balance of technical execution and analytical thinking to ensure you can build emails and explain why they performed.
Hiring managers look for a balance of technical execution and analytical thinking to ensure you can build emails and explain why they performed.
Hiring managers look for a balance of technical execution and analytical thinking. They want to see that you can not only build the email but also explain why it performed the way it did.
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